YouDeservetoKnow: Radio campaign educates over 600,000 Ghanaians about Consumer Protection in Financial Services
YouDeserveToKnow, a financial literacy campaign spearheaded by the U.S.-based nonprofit organization the Smart Campaign, has reached over 600,000 Ghanaians through radio and social media. The Smart Campaign, a global campaign committed to embedding client protection practices into the institutional culture and operations of the financial inclusion industry, launched the 16-week #YouDeserveToKnow radio campaign in […]
The Smart Campaign: Global Consumer Advocate launches #YouDeservetoKnow campaign
The Smart Campaign, a global initiative to promote strong financial consumer protection for low-income clients, launches the #YouDeservetoKnow campaign in Ghana, a 13-week radio program aimed at educating and empowering Ghanaians to access financial services with confidence. The launch was marked by a small kickoff event at the Accra City Hotel with financial inclusion leaders […]