• Is Your Customer Journey Chocking Your Sales Funnel?

    Customer Journey is the end-to-end set of activities and processes that a customer completes while acquiring a company’s products or services. From point A to B and everywhere in between, where the customer comes across or interacts with your brand.  The customer experience is their emotional subjective response to...
  • DEREK WILLIAMS: 6 LESSONS FOR the Ambitious

    It’s 4:15 am here in Seoul, South Korea. I decide to take advantage of being jetlagged and go to the roof of my hotel to watch the sunrise. Before long I’m gazing on a magnificent view of silence. The city is still and the sky is active. A moment...
  • Knii Lante appraises current trajectory of GH Reggae/ Dancehall [Guest Blog]

    A penny for the thoughts of Ghanaian reggae star, KNii Lante (also a doctor and frequent commentator on social and music matters), on recent happenings regarding the genre in this town?   THE WAY GH REGGAE/ DANCEHALL DEY GO … HMMMM The recent bombs associated with the Chris Martin...
  • Here are all the reasons to not miss breakfast

    The world is moving at a fast pace, a trend which is increasingly causing people to miss breakfast, the most important meal of the day. Breakfast literally means to ‘break the fast’. Basically, this meal helps to top up the energy stores that the human body has used overnight...
  • HERBALIFE ADVICES: Cooking this Easter? Think of Eggs

    Easter is here again with families readying themselves for big feasts during the season. There will be meat. Lots of it. If you have ever thought of making eggs your main protein and not the top-up for your regular meat or fish, here is more to why you need...
  • Live Inside and Win the Ride

    The introduction of the ‘Live Inside and Win the Ride’ (LIWTR) competition by Global media Alliance Group- owners of YFM, Happy FM and e. TV Ghana- has succeeded in transforming and remolding the face of reality shows in Ghana because of its unique nature and the fact that it...
  • WON SHI JAMA! Feeling Ghana’s sonic pulse

    By Sammie Frimpong. It’s a familiar sight: crowds spread out across the terraces of a stadium, soaking up the action taking place on the turf or tracks below. In return, the spectators serve a special, distinctively Ghanaian sound: ‘jama’. It’s a word — and a concept — that’s earned...
  • OSEI KWAME: Weird is Good

    I know—the caption looks like a clickbait. What could he possibly be talking about? Your curiosity has already gotten you through the opening line, and I’m sure you would want to continue to unravel what mystery he speaks of. Have you ever heard a rumour about yourself and wondered:...
  • SAMMIE FRIMPONG: Baring It All – The Story Ebony Never Finished

    In life, as in death, Priscilla Opoku Kwarteng and controversy never parted. In many ways, she was “a riddle, wrapped in a mystery, inside an enigma.” She, known better by her stage name ‘Ebony Reigns’, was — and probably still is — a character of the sort Ghanaian showbiz...