Stonebwoy: Merchandising is lucrative

Reggae-dancehall star, Stonebwoy has suggested that merchandising has the potential to draw in extra revenue for musicians looking to diversify. “Merchandising is something musicians can explore,” the musician, whose...
Stonebwoy

Reggae-dancehall star, Stonebwoy has suggested that merchandising has the potential to draw in extra revenue for musicians looking to diversify.

“Merchandising is something musicians can explore,” the musician, whose business ventures include the BHIM Shop that sells a wide array of his merchandise, said on Joy FM’s business development programme, Masterclass on July 15.

The interview also saw him lament an unsteady music infrastructure that proves a tough hurdle for musicians.

“The system is Ghana is such that you don’t see your money. You only keep feeding the system…You don’t get paid for what you produce, you have to pay to even give [musical work] to people after production.

“Music is supposed to be one of the most lucrative ventures any person can get into, because everybody uses music. We’ve been using music ever since…” he said. “Once it sells, then that means that it’s capable of making you rich.”

Music feeds an extensive value chain, noted the “Nominate” man, hence proper structures, he believes, will ensure that all stakeholders can maximise the value that comes from the vocation.

Meanwhile, the musician has assured that he will contribute his quota in affecting change in society, adding that he is encouraged by the reception the maiden edition of his workshop BHIM Skills, particularly by the business community and the general public.

Held at the St. Augustine Catholic Church premises in Ashaiman on Friday, July 10, 2020, the BHIM Skills training workshop equipped dozens of participants in the informal sector with skills in small scale farming, entrepreneurial development training, food & agro-food processing, fashion accessories production among other ventures.

Stonebwoy was born Livingstone Satekla. Recipient of multiple prizes over a sterling career, Stonebwoy’s hits are many; his songwriting widely referenced. Stream Anloga Junction, his latest album here.

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