KECHE: In these parts, rap doesn’t sell

Hiplife duo Keche has revealed in a recent conversation with ace broadcaster, Abeiku Santana, that they intend to issue two albums this year. The “Aluguntugui” men, who were in...

Hiplife duo Keche has revealed in a recent conversation with ace broadcaster, Abeiku Santana, that they intend to issue two albums this year.

The “Aluguntugui” men, who were in the studios of Okay FM to promote “Same Girl,” their latest collaboration with Akwaboah Jnr also disclosed that the albums will house twenty-five songs each.

“We have only an album to our credit, after which we’ve released many singles. I think it’s about time,” explained Andrew–the singer half of the group–regarding their decision to release this much music in 2020.

“When we presented our catalogue to GEM [the label currently managing them] they were shocked. We handed in 251 songs,” added rapper Joshua.

Aside the music they’re readying for the year, they also broached a number of other topics, including the bane of rappers in the country and on the African continent in general. Citing M.I, MEDiKAL, Sarkodie, E.L, and Ko-Jo Cue, they argue that this side of the world harbours an unconscious aversion to strictly hip-hop songs. Per their observation, rappers must collaborate with singers and tailor it to prevailing tempos to give them any chance of pop prominence.

“The biggest rapper we had in Africa was M.I. For a long time, he was obscure, until he collaborated with Flavour and Waje,” Joshua posited, while making similar observations about Sarkodie. and E.L.

“We keep complaining that the Nigerians are breaking through, but are we learning from them? If you observe, you’ll notice that the Nigerians don’t do too much rap. Those who have the biggest market out there don’t do too much rap,” he added.

The duo stressed that it is part of the genius of the likes of MEDiKAL and Sarkodie, both of whom enjoy constant rotation on mainstream radio.

The award-winning duo are among the country’s most consistent groups. Their other major hits include “Diabetes,” “Sokode,” and “Slow Motion.” 

Watch the full interview below:

Enewsgh.com is Africa’s leading arts and entertainment news platform. It is owned by Media Obed.

YOU MAY ALSO LIKE