Ghana has enjoyed significant global media attention following a 2018 “Year of Return” announcement by the nation’s president, Nana Addo Dankwa Akufo-Addo on the eve of the commemoration of four hundred years since the first slaves were taken from Jamestown, Ghana to Jamestown, Virginia.
In response to Akufo-Addo’s call, the African Diaspora and visitors from all over the world are gearing up for this historic moment in recognition of the sacrifices of their ancestors, which culminates with a series of events this December.
Also in response to the expected volumes of visitors this year, as well as local stakeholders who have hosted visitors under the “Year of Return” campaign banner, founders of SAMSAL announced on September 15, the DISCOVERY WRIST BAND™, described by organisers as an ” integrated pass to unlocking Ghana’s vibrant culture, heritage, music, fashion, and lifestyle events this December. ”
A “highly functional memento,” it offers customers exclusivity as well as the opportunity to enjoy multiple pre-packaged lifestyle experience in the country.
Widely-heralded as an innovative solution, the DISCOVERY WRIST BAND™ guarantees access to an extensive line up of highly sought-after events and experiences scheduled for Ghana’s capital between November 20, 2019, and January 10, 2020, including Afronation, Afrochella, Detty Rave, Polo Beach Club, X in the Woods, V for Vanity Art Show, SLOL Mind, 11:59 Woods Party, Butterfly, Accra Art Week, Sundaze, X in the Skies, Cote Royale in Sandbox, Tribal Jungle Party, Kokrobite Beach Party, Afro-train, Rosé Brunch Party among other major events.
A beacon in African democracy, Ghana’s leadership, business fraternity, culture, heritage, and diaspora community recognize the importance of creating platforms for Africans, both on and off the continent, to reconnect with the land of their ancestors and African roots. There has been no clearer evidence and mobilization behind ‘Afro-optimism’ than the present. Furthermore, Africa’s richness remains unparalleled. Its intricate and ancient cultural creative heritage contributes directly and indirectly to a multi-billion-dollar creative industry today. Africa is redefining and shaping the global creative industry anew; fashion, design, music, art, architecture, lifestyle products, gastronomy, and tourism.
Patrons of the DISCOVERY WRIST BAND™ are also entitled to tourism packages, Accommodation discounts, food discounts, car service and rental discounts, travel discounts, mobile sim (data & airtime), health insurance, a secure prepaid payment (Mastercard) card, priority pass as well as bespoke concierge services for locating the best shopping grooming services in the city.
“Our all-inclusive brand offers adventure seekers guaranteed access to multiple events, fast track access without the frustration of waiting in long lines. Our warm hospitality team and hostesses await all DISCOVERY WRIST BAND™ customers at our VIP lounges,’’ says SAMSAL Co-Founder, Salman Ali.
“By making a once-off online purchase, DISCOVERY WRIST BAND™ customers not only make significant savings they safe-guard hassle-free access to the following key events taking place in Accra this December – visit www.discoverybands.com for event dates and DISCOVERY WRIST BAND™ pre-orders.”
“As a team,” adds Co-founder Samson Adu, “we saw this as an opportunity to showcase Ghanaian ingenuity, creativity, and spirit of collaboration. Our small agency made up young visionaries, talented digital experts, strategists, marketers, and business development professionals firmly believe in the potential Africa and Africans have when we collaborate, when we gather to not only have fun but also, we remember who we are, where we come from, sharing our gifts and talents to the benefit of Africans on and off the Continent’’.
CEO of Ghana Tourism Authority, Akwasi Agyeman adds, ‘in this Year of Return, the Ghana Tourism Authority is excited about this initiative to give travellers and tourists to Ghana, the convenience and peace of mind to connect with family and friends. It will afford patrons premium access to several exciting events and activities. December 2019 promises to be exciting as we bring the curtains down on the eventful year and look beyond the return’.
The DISCOVERY WRIST BAND™ is partnered by Stanbic Bank, GLICO Healthcare, Glo, Ghana Tourism Authority, The Year of Return, Vine Lounge, Jumia Foods, Akwaaba Travel, Content, Events & Equipment, Central Hotel, and Africa Roots Travel.