AFRIMA: New host country to be announced soon

The International Committee of the All Africa Music Awards, (AFRIMA) has withdrawn the hosting rights from Republic of Ghana for the 2019 and 2020 editions of the All Africa...

The International Committee of the All Africa Music Awards, (AFRIMA)
has withdrawn the hosting rights from Republic of Ghana for the 2019 and
2020 editions of the All Africa Music Awards, AFRIMA, over lack of
capacity by the Host Country to meet the financial and contractual
obligations entered to on July 12, 2018, necessary to retain hosting the
biggest music event in Africa.

The decision was reached on Monday, July 15 after several months of
meetings and consultations with relevant stakeholders to remedy the
situation with the expectation that the Republic of Ghana would provide
concrete assurances and guarantees to discharge its contractual
obligations for hosting the 2019 and 2020 editions of AFRIMA after its
disappointing performance on the contract during the 2018 edition of the
Awards held in Accra between November 21 and 24 which the organisers
successfully put together against all odds.

It would be recalled that decision of the African Union (AU) and AFRIMA
to award a three-term hosting right (2018-2020) of the All Africa Music
Awards (AFRIMA) to Ghana followed the declaration of the President of
Ghana, His Excellency, Nana Akufo Addo of his desire to host the AFRIMA
Awards in Ghana made on May 21, 2018 during the AFRIMA 2018 Calendar
Unveiling Ceremony held in Accra. After initially complying to some of
the host country responsibilities, Ghana’s hosting rights for the 5th
AFRIMA was publicly announced by the African Union at the African Union
Secretariat Addis Ababa, Ethiopia, on September 5, 2018 and a letter
signed by the Commissioner of Social Affairs, African Union, Mrs. Amira
El Fadil dated September 13, 2018 to effect the hosting rights was
dispatched to the Government of the Republic of Ghana through the
Ministry of Tourism, Arts & Culture, Ghana.

According to the International Advisor, AFRIMA, Mr. Rikki Stein, while
thanking the young people and the media in Ghana said; “It was a hard
decision for us to withdraw the awards hosting rights for the next two
years (2019 and 2020 editions) from the Republic of Ghana. As an awards
owned for the African people, it is structured to travel around the
continent giving the people the true African experience. We have some
fond memories of our time in Ghana immersing ourselves in the lifestyle
and music and we have formed great friendships among the Ghanaian
people. We look forward to returning to Ghana at a more opportuned time.
However, we cannot afford to compromise the standard of the laudable
vision of AFRIMA to create a truly African brand that connects Africans
and build the equity of Africa. The situation faced in Ghana has the
potential to erode the goodwill and giant strides we have achieved in
Africa through the awards”.

Mr. Stein, a former Manager and friend of Afrobeat Legend, Fela
Anikulapo Kuti, added that AFRIMA is geared to increase the tourism and
entertainment equity of a host country as the host receives an influx of
international and Africa dignitaries, AFRIMA nominees, music stars and
executives who attend the four-day programme of activities. AFRIMA
further offers benefits that would help in raising the continental and
international profile of the host country, including an opportunity to
tap into the millions of participants and followers of the growing
African music.

The African Union had enjoyed a successful and effective hosting
partnership with the Federal Republic of Nigeria that won the right to
host the four editions of AFRIMA -from 2014-2017.

“The support of the Ministry of Information & Culture, Nigeria with
sponsorship from the Government of Lagos State, Nigeria as AFRIMA
Official Host City in 2016 and 2017 also fostered the smooth execution
of the various AFRIMA events and facilitated the seamless engagement of
corporate sponsorship/partnership at various facets of event planning
and execution”, Mr. Stein explained.

“Our concerns are genuine and worrying. We must see a commitment from
the Host Country government to secure suitable venues in advance for
holding the AFRIMA Awards ceremony and events, to provide suitable hotel
accommodation in advance for nominees, artistes and guests of the Awards
and to provide and process visas -on-arrival in advance and in good time
for guests, nominees, artistes, contractors and other relevant
stakeholders attending the Awards. If these are not in place, then we
have a recipe for disaster on our hands”, he stated.

The International Committee of AFRIMA has said it is working to
determine a new host country for the 6th edition of the annual All
Africa Music Awards AFRIMA and this will be announced in August 2019.
After five outstanding editions of AFRIMA from 2014 to 2018, the 6th
edition will continue in the tradition of celebrating the scintillating
musical culture of Africa by featuring exhilarating Pan-Africa events
through the lifespan of the calendar year in 2019.

The events on the AFRIMA 2019 calendar include the ‘Call for Entry/Entry
Submission’ opening on May 15 to end on August 2, a process when African
music professionals from across the continent submit their musical
works, songs and recordings via the official AFRIMA website
www.afrima.org for a possible shot at nomination in one or more of the
36 categories of AFRIMA.

The 6th AFRIMA Main Awards Ceremony, a four-day fiesta of music,
glamour, Afrocentricism and entertainment, holds in November in the
official awards Host City. The four-day event commences with the Welcome
Soiree followed by the AFRIMA Music Village, the Host City Tour, the
Africa Music Business Summit, the exclusive Nominees Party and concludes
with the live Awards Ceremony. Fans of African music globally can follow
along and take part in the AFRIMA 2019 events on social media, live
stream on the AFRIMA website, the AFRIMA App and by tuning to over 84
television stations which are AFRIMA partners.

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