Ghana’s first large-scale mall, Accra mall has launched the Future Fashion Fund as part of its Fashion Weekend Corporate Social Responsibility (CSR) project to support talented fashion school graduates who aspire to be fashion retailers.
Marketing Manager of Accra Mall, Denise Asare, explained the application process;
“After the deadline for applications, 50 shortlisted applicants will be taken through an empowerment seminar where they will be offered training in business planning marketing skills, financial health and much more. Five finalists will be selected out of the 50 to compete for the ultimate prize”.
The five finalists will be expected to come up with creative pieces using this year’s theme “The new old”. The designs will be featured at this year’s fashion weekend which runs from 30th– 31st August. The winner will be selected after the final presentation of business plans, a showcase of designs and votes by the public via social media.
Ms Asare announced the price package and encouraged fashion graduates to apply;
“The winner gets a cash prize of $3,000, a pop-up stall at Accra Mall and many other amazing prizes. Ghana has a lot of talented and creative designers and we look forward to receiving as many applications as possible. We are dedicated to supporting young entrepreneurs we are keen to see Ghanaian fashion designers not only become successful retailers but dominate the African fashion industry”, she said.
Applications are open from now till 1st July 2019. Interested persons are required to submit a copy of their CV, academic reference, portfolio and draft business plan to firstname.lastname@example.org.
The Accra Mall, commissioned on July 4, 2008, is one of the most modern western style shopping centres in West Africa and the first large-scale mall in Ghana. The mall is an enclosed fully air-conditioned shopping centre. It has a retail space of 20,322 square metres with parking for over 900 cars.
The Accra Mall is anchored by South African giants, Game and Shoprite and accommodates over 70-line shops, a radio station, a 5-hall cinema and 11 restaurants of which 30% are operated by Ghanaian retailers.