360 millennial entertainment platform, Muse Africa, returns to TV starting April 2019.
The MuseAfrica block will be airing 60 minutes of exclusive music related content on KweseTV (KFS) every weekday from 4pm to 5pm.
The programming will also include some of Muse’s signature digital shows. This partnership unites two brands that uniquely cater to a young viewership; also marking a turning point for KFS’s adjustment of its content slate.
Editor-in-Chief of MuseAfrica, George Wiredu Duah throws more light on the deal, saying: “the fans spoke and we had to listen to them, so we have built more content to drive conversations around culture, music and entertainment circled around the Ghanaian sound”
The new programming direction opens up more opportunities for companies looking to build and entrench their brands within millennial market. “For us Muse Africa embodies and shares in our strong belief and direction of building winning engagement for the African millennial,” adds Nana Asiedu Asante-Samuels (Programs Manager for KFS).
MuseAfrica continues to drive content across it social and web channels with new shows that millennials are converging on.