A number of artists have, these past few days, published their end of year numbers on music streaming platform, Spotify. For many music lovers, it is a key contributor for the accolade of “top-tier artist.” The numbers, because of what they reveal, have quickly dominated Ghanaian showbiz conversations.
Among Ghanaian artists who have shared their 2018 Spotify performance are rapper Sarkodie, veteran highlife singer Ebo Taylor, and dancehall practitioners Stonebwoy, Shatta Wale, and Iwan (whose announcement has raised copious doubt and mockery amidst allegations of image altering).
So far, Sarkodie leads the pack, courting 9 million streams, a million fans, and patronage from 65 countries. Following closely behind him are neither of his contemporary colleagues, but the highlife veteran, Ebo Taylor, who recorded some 8 million streams and a million fans. Coming in third is dancehall firebrand, Shatta Wale, recently author of the Billboard charting “Reign” album. Self-acclaimed “dancehall king,” Shatta Wale (born Charles Nii Armah Mensah Jnr.) polled 6 million streams and 582thousand fans.
Colleague Stonebwoy, also author of a Billboard-charting album (Epistles of Mama) accrued 4 million streams and 327 thousand fans.
Singer Wendy Shay, considered fairly new, polled an impressive 121 thousand streams and 19 thousand fans. According to the portal, her music saw patronage from 58 countries.
For Iwan, who claims to have garnered 19 thousand streams in the year under review, it is particularly curious that his 5 thousand million fans couldn’t secure him a bigger number. Once published, his records shoved him into a fray of attacks, with many dismissing him as dishonest and cunning.
While these numbers may be impressive, they pale in comparison with records from their A-list counterparts in Nigeria for instance. Mr Eazi (recently publishing Volume 2 of his Life is Eazi mixtapes) amassed a whopping 193 million streams and 17 million fans. Wizkid and Davido also recorded significantly larger numbers than their Ghanaian counterparts, leaving many wondering how Ghanaian acts can better harness music infrastructure online.
See below, a selection of published 2018 Spotify numbers by some Ghanaian acts: