As part of its tour of selected record labels in the country, leadership of the Musicians’ Union of Ghana (MUSIGA) paid a courtesy call on music outfit BBNZ Live at their media centre in Accra yesterday, December 5.
Aimed at tightening relations between the union and other stakeholders in the music industry in Ghana, the meeting saw both parties exchange experiences and ideas on helping to uplift the field as well as ensure that the country is more competitive on the global market.
In his opening remarks, head of the delegation and MUSIGA President Bice Osei Kuffour (Obour) congratulated BBNZ for their efforts over the years, not just with flourishing music talent, but also for their interest in other aspects of Ghanaian art and entertainment: events, broadcasting among others:
“We’ve seen you as a major partner and brand in the music industry, that when we feel we put our efforts together, we could arrive at visions quicker”, he stated.
He also stressed that across the globe, collaborations have catalysed growth –hence the union’s readiness to partner BBNZ on forthcoming projects, and assure them of its full support in their endeavours.
On his part, CEO of the Western Group (which also owns BBNZ Live) Kwame Blay welcomed the meeting, describing “interactions as these” as essential toward achieving their collective goal of building a stronger music front.
The MUSIGA delegation, also consisting Bessa Simons (1st Vice President), Ahuma Bosco Ocansey (Head of Special Projects), and Richmond Adu Poku (Head of Business Unit), was also taken on a tour of the premises, which houses a state of the art recording studio, rehearsing space, conference area, bar/ event centre among others.
Obour also implored BBNZ Live to support Aged Musicians Welfare Fund (AMWeF), and also invited management of the label to this year’s MUSIGA Grand Ball, slated for the State Banquet Hall, December 29.
Director of Business Development of MUSIGA, Richmond Adu-Poku touched on a number of areas in where the two groups could partner, such as talent development with the Music Incubation Project of the Union which involves a pool of some 150 emerging acts at various stages of mentorship.
Founded about 4 years ago, BBNZ is home to a number of top Ghanaian acts, including Pen & Paper boys Shaker and Ko-jo Cue, media personality Sika Osei, and DJ/ record producer Juls.
The union is also scheduled to visit Lynx Entertainment, and Black Avenue Muzick in coming days.