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Hennessy Global ambassador Guillaume de Guiteau interacts with Ghanaian media!

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Guillaume de Guiteau, Hennessy cognac house brand ambassador, paid a 2-day visit to the shores of Ghana, during which time a customer training session, media networking event and exclusive master class were held.

During the events, de Guiteau elaborated on the process of cognac production—from the creation of the alcohol, its aging in barrels of French oak, pouring it from one barrel to another, tasting rules and also revealed the secrets of blending.

For the tasting with journalists, Hennessy cognac house brand ambassador Guillaume de Guiteau chose three well-known Hennessy cognacs: V.S. (Very Special), V.S.O.P. (Very Superior Old Pale) and X.O. (Extra Old), through tasting and exchange of opinions the participants recognized and uncovered the real mystery of Hennessy.

Legend of world cognac production Hennessy House is one of the single companies, which evolved to world brand from family business, and for more than 2 centuries it’s considered creator and transmitter of world cognac making traditions.

Introducing history of the Hennessy house, ambassador Guillaume de Guiteau tells that history of famous cognac making originated in 1765, when during the army service of Luis XV, Richard Hennessy from Ireland was lucky to taste brandy produced in French city of Cognac. After the service, Hennessy moved to France and founded his small business in Cognac. Thus, Hennessy gives a new type of alcoholic drink to the world, named “cognac”.

“Anyone from the Hennessy dynasty, who inherited this business and possessed its secrets, is in love with the job and passes from generation to generation to his/her heirs. In fact, this is a complicated and responsible process, to comprehend which it’s enough to know that to maintain the exclusive taste and quality. Seven specialists gather in the same place every day, sit on the same chair and test 40-50 types of cognac a day” Guillaume de Guiteau told reporters.

Providing details on the ritual of Hennessy cognac making, Guillaume de Guiteau introduced the magic stages of cognac making.

“Firstly, the primary juicy grapes are being selected, wine made of which we pour into huge copper containers meant for distillation. Only after the stage of distillation and at least after 2 years of ageing, the spirit may be a part of Hennessy cognac.

The next stage of brandy making is ageing,

Ageing of Hennessy cognacs is a long process, in many cases lasting from decades to centuries. Cognac spirits are kept in semi-dark cellars of Hennessy House, matures in barrels necessarily made of French oak.”

“Every second a bottle of Hennessy is being consumed in the world, and every year cognac, a quantum – equal to 5 million bottles, vanishes in the air from the barrels. This share the French consider “share for angels,” that’s why angels are so kind and happy. I promise, after tasting you’ll have the feeling of angels,” Guillaume de Guiteau said.

After tasting the three prominent types of Hennessy, Guillaume de Guiteau proposed reporters enjoying fruit cocktails prepared on cognac basis, also noting that the brandy may be used with ice as well, which provides the opportunity to uncover quite new shades of its flavor.

Basic principles of Hennessy House are respect towards traditions and striving to changes. The spirit of Hennessy House which undergoes neither time nor circumstances, and original symbol of wealthy heritage of this dynasty is the “Founder’s cell.” Here each of cognac spirits has at least 50 and some of them—100 and more years of ageing. The oldest one has been made during Richard Hennessy—in 1798.

Asked about choosing the best cognac, Hennessy brand ambassador replied jokingly,

“Those enriched by chance and comparatively recently, as a rule, prefer having the strongest and the most expensive cognac in their houses, meanwhile sincere consumer, seeking for real taste, will necessarily look for and find his/hers.”

Guillaume de Guiteau was appointed as Hennessy cognac house brand ambassador in 2016. He devoted 20 years of his career to Hennessy brand. He has headed Hennessy since 1995, then he was the head of public relations department of Moët Hennessy, and in the period of recent 5 years— Moët Hennessy risk assessor.

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Blue Ocean Investments Donates To Kpone Health Centre

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Tema, Ghana, 14th December, 2017 –Blue Ocean Investments Limited (Blue Ocean), the Ghana Oil and Gas Awards 2017 Bulk Distribution Company of the Year and Ghana’s second biggest bulk distributor of fuels, recently donated to the Kpone Health Centre in Tema.

This formed part of the one-year anniversary celebrations of its depot in Tema Ridge, as a gesture to thank the community for a year of peaceful operations there.

The donation comprised of one 10,000-litre Sintex water tank, as well as three rows of 3-in-1 metal waiting room chairs for the health facility. In addition, Blue Ocean sponsored a weeding exercise of the hospital premises which had been bushy for a long time.

Speaking at the short ceremony held at the Kpone Health Centre premises, Henry Osei, the Deputy General Manager of Blue Ocean thanked the community once more for welcoming Blue Ocean to the Kpone area.

“We are grateful to the Kpone Community for welcoming us with open arms when we first started operations here, and living peacefully with us since then. To say thank you alone would not have been enough for us at Blue Ocean. The community has needs, and we are glad to have been able to have met some of them through this,” said Mr. Osei.

This gesture was well received by the paramount chief of the Kpone Traditional Area, Nii Tetteh Otu II, also present at the ceremony. He commended Blue Ocean for the gesture, and encouraged the company to continue in this stead.

“You have done well for the community. We appreciate this gesture, and will encourage you to continue as such to further deepen our good relationship,” said Nii Tetteh Otu II.

Receiving the items on behalf of the facility, Mrs. Charity Awuah-Dake, the Deputy Director of Nursing expressed sincere gratitude to Blue Ocean.

“We are sincerely thankful to Blue Ocean Investments for this donation – the water tank alone will go a long way to help address frequent water shortages that we experience. With that said, we are open to even more contributions to help improve this facility to save even more lives,” said Mrs. Awuah-Dake.

Blue Ocean Investments has made significant investments in oil storage infrastructure in Ghana. In addition to its state-of-the-art storage facility in Takoradi which stores and distributes gasoline and gasoil, the company owns and operates two storage terminals in Tema storing Aviation fuel, Gasoil and Gasoline, as well as a depot at the Kotoka International Airport that stores Aviation fuel.

Blue Ocean Investments Limited is one of the leading bulk distributors of petroleum products in Ghana specialising in Gasoil, Gasoline, Aviation fuel, and LPG. Headquartered in Accra, The company operates in all the zonal locations – Tema, Takoradi, Kumasi and Buipe – and has built a solid reputation as a reliable supplier across all depots.

The company currently is the BDC with the largest totally privately-owned storage facilities in the country, comprising 25,000 m3 of Jet Fuel Storage, 132,000 m3 of Gasoline and Gasoil storage as well as 8,000m3 of LPG storage.

Blue Ocean Investments has a portfolio of over 95 different customers. Combined with a staff strength of 116 employees, it has quickly established itself as dominant player in the downstream oil industry.

 

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MultiChoice Ghana Holds EPG Workshop For Broadcast Partners

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The eventual completion of digital migration in Ghana will come with the capability of local free to air (FTA) stations to post a detailed electronic programme guide (EPG) on their broadcast. This would allow viewers to better plan their viewing patterns and FTA’s provide more information on their content than ever before. In line with this premium Pay TV service provider MultiChoice Ghana organized a half day workshop for its FTA partners.

In a welcome address, Cecil Sunkwa Mills, General Manager, MultiChoice Ghana, said “our business has grown hand-in-hand with local economies by forging long-term partnerships with local broadcasters” and we at MultiChoice Ghana are proud of the contribution we make to our communities, and will not hesitate to share international best practice to impact positively on our local broadcast partners”. He added “the fast-changing lives of our viewer means they require more information on all media they consume than ever before.

He explains that set top boxes that will be deployed once Ghana concludes digital migration has the functionality of a TV guide which can be populated with programming details.  Currently all DStv and GOtv decoders on the market have this feature and subscribers are unable to schedule reminders on their decoders to watch or record their favourite show. Unfortunately, most of the local FTA’s do not have a functional EPG uploaded, leaving viewers in the dark on information on what they are watching or want to watch.

Facilitating the workshop, PR and Communications Managers, MultiChoice Ghana, Nii Amah Dagadu, took participants through the essence, requirements, functionality of the EPG and the benefits for both the TV station and viewers. Participants were drawn from the programming departs of the following TV stations available on DStv and GOtv TV3, GHone TV, Etv, Utv, TV Africa and Multi TV. There was a hands-on demonstration of how the EPG works on DStv and GOtv to reemphasize the lessons learnt.

Participants commended MultiChoice Ghana for this timely intervention adding that a notable feature to expect in the New Year will be an updated EPG on their DStv and GOtv feeds and ultimately on their channels when Ghana finally migrates onto the digital platform.

 

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IMAGES – 4th Edition of West Africa Agrofood

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The Chamber of Commerce and Industry France Ghana in partnership with Adepta organised the French Pavilion at the 4th edition of the West Africa Agrofood event.

officially launched the French Pavilion at the 4th Edition of West Africa Agrofood which France’s expertise in agrofood technology. 7 companies, specializing in a variety of segments which includes irrigation, water treatment, refrigerated storage, livestock & meat processing participated. The French Pavilion was launched by the Ambassador of France to Ghana H.E. Francois Pujolas.

This fair was aimed at bringing opportunity to the Ghanaian market as well as bridge the gap between France and Ghana. The Chamber of Commerce and Industry France Ghana (CCIFG), an association of companies and professionals belonging to different sectors which aims at supporting, fostering and enhancing bilateral trade and investment relations between French and Ghanaian companies also organised dedicated business to business meetings with Ghanaian players.

It was also an opportunity to further discover their interest and respond to local needs by providing customized solutions. French companies present at the pavilion included BWT France, Cesbron, Cycle Farms, Dagard, Decopack, Kulker and Serac.

The 4th edition of the West Africa Agro Food attracted hundreds of visitors with a record participation of 90+ exhibitors from twenty-one countries. Visitors discussed their businesses with exhibitors at the French pavilion presenting all of their latest technologies, solutions and products as well participating future partnerships.

The French pavilion organised in partnership with Adepta was held within the frame work of activities lined up in celebration of the 60 years of bilateral relations between Ghana and France.

The CCIFG also organised a Networking Cocktail for members and associates of the Chamber where participants had the opportunity to meet with the French companies present at the French pavilion. The Networking cocktail was held at the CCIFG garden to celebrate the end of the year.

Mrs Delphine Adenot-Owusu, MD, CCIFG said the association will continue to aid in business partnerships using its network to bring business opportunity to Ghana as well as help extend business activity from Ghana abroad.

She said with over 20 business sectors represented, the CCIFG acts as a business support system to its members by providing information and business opportunities through informative events, market studies, product-market testing, prospective missions and trade shows.

“To contribute to business growth for members, CCIFG continues to organize events with its partners to share practical information and create a platform to establish new business partnerships”, Mrs Adenot-Owusu explained.

The Chamber of Commerce and Industry France Ghana is an association of companies and professionals belonging to different sectors which aims at supporting, fostering and enhancing bilateral trade and investment relations between French and Ghanaian companies. With over 20 business sectors represented, the CCIFG acts as a business support system to its members by providing information and business opportunities through informative events, market studies, product-market testing, prospective missions and trade shows.

To contribute to business growth for members, CCIFG continues to organize events with its partners to share practical information and create a platform to establish new business partnerships. The French Pavilion organised also contributes significantly to the global rising of activities in the France in Ghana network so as to enhance the existing bilateral relationship between the two Republics.

See images:

 

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Samsung Employees & Partners Volunteer Towards “Operation Smile”

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Employees and partners of technology giant Samsung Electronics Ghana have engaged in a corporate social responsibility (CSR) initiative through their partnership with international medical group Operation Smile to fund free cleft surgeries in Ghana

The Samsung team together with their key trade partners of which included Compu-Ghana, Electroland and Franko Trading, visited the Koforidua Regional Hospital where the Electronics provider funded cleft surgeries for close to 150 children. Samsung’s contribution to the initiative was $50,000.

Through its “Smile with Samsung” project, the company is donating $1 for every authorized smartphone bought towards free cleft surgeries from now until the end of January 2018.

The team were involved in organizing logistics for the operations, registering of   patients, playing with the children and also congratulating patients who came out of surgery.

Statistics indicate that every three minutes somewhere in the world a child is born with a cleft.  In Ghana, this equates to one out of every 750 births. Despite the fact that a cleft can be fixed with a simple surgery lasting just 45 minutes, one out of every 10 children with cleft dies before their first birthday.

Commenting on the initiative, Tracy Kyei, Marketing Manager at Samsung Ghana said: Our aim is to support a worthy cause in which our customers can partake – we want them to be proud to own a Samsung phone. We are grateful to all our customers for choosing Samsung and intend supporting this initiative to put smiles on the faces of children during this festive season”.

She urged all customers who purchase a Samsung device to register on the e-warranty to ensure Samsung recognizes the sale. “They will then receive a confirmation message, via SMS, that $1 has been donated to the “Smile with Samsung” project” Ms. Kyei added.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion.

 

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Star Beer Launches “First Gold” Promo

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Ghana’s liquid gold, Star Beer has launched a major National Consumer Promotion (NCP) – Star Win Gold Promotion to reward its loyal consumers with gold bars. Star Beer for the past two consecutive years has won the prestigious Monde Gold international award for its quality taste and is using this opportunity to share this gold with Ghanaians.

Ghana, as one of the world’s leading gold producers and formerly known as the Gold Coast has a rich heritage and Gold plays a central part in many dimensions. Star Beer in celebration of our rich culture and heritage is turning the dreams and aspirations of loyal Star Beer lovers into gold.

The NCP, which will run for three months from now till February 2018  will offer consumers the opportunity to win over GHc3 million worth of amazing prizes including gold bars, hundreds of thousands of free bottles of Star Beer,

Marketing Manager for Lagers at Guinness Ghana Breweries Limited (GGBL), Mr. Carsten Schemmer announced that there will be 200 (2.5g gold bars) to be won instantly during the promotion. “This NCP is to first of all reward our loyal Star Beer consumers and how best to do so but with real Gold which has an emotional connection to Ghana. I am particularly delighted about this promotion as we give back to our consumers. This is an exciting time for our brand and I urge all quality beer lovers to get on board, enjoy a Star Beer and win gold as well as other amazing prizes”

According Mr. Schemmer, promotion labels and crowns will be on both the 330ml and 625ml bottles of Star Beer for consumers to purchase at the various outlets including bars, restaurants, supermarkets etc.

He explained that consumers just have to open a refreshing Star Beer, look under the crown cork and if one finds GOLD inscribed under the crown cock, consumers only have to call the dedicated phone number on the neck label. The Gold will be delivered to the winners by our Gold partners – PMMC Jewelry.

Mr. Schemmer added that consumers are not to make any payments to anyone whatsoever in order to redeem their prizes.

Brewed from the finest quality of barley, malt, and hops, Star beer not only offers every true beer drinker the richest and most refreshing taste in beer, but also celebrate life’s journey and those uniquely Ghanaian values which help you along the way. Follow the conversation #ShareTheLiquidGold

 

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GGBL Launches “Ɔdehyeɛ’’ Beer

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Guinness Ghana Breweries Limited (GGBL), Ghana’s only Total Beverage Business in line with its commitment to delight consumers with fantastic new drinks rooted in identified consumer insight, has launched Ɔdehyeɛ Beer; A beer celebrating Ashanti heritage, progress & future on farmers Day.

A testament to our pioneering work in local raw materials usage and support for our local farmers.

Ɔdehyeɛ Beer, locally produced in Ghana is distributed in the Ashanti Region and available in 625ml and 300ml bottles.

Melanie Ramsey – Marketing and Innovations Director of GGBL said, “Innovation is at the very core of our business. The Ghanaian consumer is evolving, becoming more sophisticated and aspirational yet very much rooted in culture and heritage”.

It is in line with this that we forge into a new era with the people of Ashanti Region to launch Ɔdehyeɛ Beer – the first truly local beer that celebrates royalty in an everyday way. The uniqueness of Ɔdehyeɛ Beer lies in the carefully selected raw materials sourced locally and brewed in the Ashanti Region to the highest quality standards for all the royal people of the entire region”.

Commenting on the launch, Gavin Pike –Managing Director of GGBL said “I am excited we are in the garden city of Kumasi launching Ɔdehyeɛ Beer. This beer is inspired by the best of Ashanti culture – A spirit of bravery, courage, valor, power and wealth that drives success against all odds. Our flagship brewery is located in the heart of Ashanti-Kumasi and I am even more delighted to announce that out of every sale of a bottle of Ɔdehyeɛ, a dedicated amount will be given back to the region to provide portable water to vulnerable communities.

Ɔdehyeɛ is the new beer made FOR OUR PEOPLE; FROM OUR LAND. This is ours!”

Ɔdehyeɛ is brewed with 70% local raw material in pursuit of the company’s ambition to use more local raw materials to create sustainable livelihoods for local farmers in Ghana.

 

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