When Busy launched an online portal late March as part of its youth strategy, the news media reported that www.jump.com.gh was going to provide a one stop shop for compelling content that meets the aspirations of the young people that it was designed for. From a prior research, the developers at Busy gathered that Education, Entrepreneurship, Lifestyle and Self-Improvement were the top four areas that Ghana’s young people found most useful so they went on to recruit from among the same young ones, four editors to lead various teams in pooling content as well as putting their own unique writing styles for use by the knowledge-hungry youth populace. In this piece I will take a look at just four of the articles – one under each category on the JUMP platform which I believe many more people ought to dig into for business and personal growth.

One of the most motivating stories to have been captured on www.jump.com.gh is that of “The Dough Man”. I personally met the Doughman when he addressed a Rotaract meeting a few months back. I was not surprised when his story made it onto a platform dedicated to inspiring young people and young professionals. The Doughman is essentially a young man who has taken to making doughnuts as a business venture and is making a profession out of it. The complete story which falls under the Entrepreneurship segment of the JUMP platfom and others like this is found here, https://jump.com.gh/entrepreneurship/meet-the-doughman:

On the Lifestyle and Entertainment segment, Okyeame Kwame’s interview is rounded up here where he speaks on personal branding, https://jump.com.gh/lifestyle-n-entertainment/6-branding-tips-from-the-okyeame-kwame. Okyeame Kwame is one of the few artists in Ghana who makes branding his top priority and has even gone ahead to launch a book for his brand “OK” i.e. Okyeame Kwame. He pursued his Master’s Degree in Marketing Strategy at the University of Ghana Business School and was recently honored by the CIMG after his presentation at the organization’s Continuous Professional Development (CPD) seminar under the theme: ‘Branding For Global Recognition’. In an interview with him on how young musicians can build a successful brand, the father of two shared these inspiring tips:

Essentially the six points he speaks about are Be Different, Be Original, Be Consistent, Association, Build an army and Do not work hard, work smart.

The Educational segment has an article on internship and the need for young people to take part in internships. The lead paragraph says that “if you have an internship opportunity, why not grab it? If you are a college student aiming to start your own business I would advise that you take up such opportunities. Whether or not you feel you have all it takes to launch out on your own, you may never know what you would discover. I am going to share with you just three of the many benefits you stand to gain if you take up internship opportunities before you start your own business”. (https://jump.com.gh/education/3-reasons-why-you-should-take-up-internship)

Motivational speaker and writer Bernard Kelvin Clive writes on branding on social media. He opines that “Brands are like shoes, they come in sizes and styles; one size & style doesn’t fit everyone.” Personal branding and social media has become a buzz word in this age, the question is, how do we use social media as a channel for effective brand management and promotion? He shares just some tips on how to effectively use social media to boost personal brand and says that in a noisy digitally connected world it’s those who constantly imprint their brands on the minds of their audience who stand out.



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