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BUSY 4G follows up three-pronged youth strategy with TOTAL RELAUNCH

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Busy, 4G LTE provider of the year for 2016 has unveiled its new operational strategy, with a tremendous focus and commitment towards empowering Ghanaian youth, entrepreneurs and SME’s.

The 4G operator, who has a new brand promise of Great Things Happen, is positioning itself to become the #1 next generation 4G operator in Ghana, by championing the youth empowerment agenda. The new outlook aims to further establish Busy as the hub for young people and up-and-coming entrepreneurs, where they can connect to the world, develop business plans, network, and kick-start their dreams.

Chief Executive Officer of Busy, Praveen Sadalage, says “Busy is shifting its focus to one that is youth-centric and digital first with the introduction of mobile digital platforms such as MyBusy Mobile App, an interactive platform that allows customers to track their data usage, top up data, bundle data and control their data usage. There is also the Web self-care platform, which allows customers to interact with Busy on their laptops or desktop,” he said.

“When we launched our three-pronged youth strategy with the unveiling of our JUMP platform at the end of last month, it was to signify our intentions to operate in a space where most of Ghana’s population is; and to offer them an incredible access to materials that will ensure their professional and individual growth, this strategic shift further accentuates that initial commitment,” the CEO added.

Chief Marketing Officer of Busy, Michael Fitzpatrick disclosed at the launch in Accra that Busy will also be launching a new mobile interactive app known as Chat+. This will be free for all Busy customers as it will allow them to chat, call, share pictures and videos with friends and loved ones. In line with this new vision, Busy is rolling out some innovative products with the customer at the centre. It is our desire to get closer to our customers; hence, we have opened our new multi-functional flagship store which will have a collaborative work space at the back for young entrepreneurs, to come and experience our 4G WI-FI.

The Deputy Communications Minister and Member of Parliament for Awutu Senya West, George Nenyi Andah who relaunched the revamped Busy brand and opened the flagship store urged Busy to lead the way in delivering affordable and reliable data for the youth segment in particular. Mr Andah said “Our young ones need data for their studies and businesses; but do not have the financial wherewithal; Government is in the process of ensuring that some of the factors that tend to slow down the growth of businesses like data are permanently solved so there is a phenomenal growth in that sector which will result in opening up employment avenues for the talented Ghanaian youth who have had artificial barriers forestalling their growth”, he said.

About Busy

Busy is the new brand name for BusyInternet, the newest 4G operator in Ghana. In 2016, Busy launched 4G services in Accra and Tema with the brand purpose of empowering Ghanaians to enrich their lives through connectivity. Busy has deployed the latest wireless broadband technology which will enable consumers, SMEs and large businesses to enjoy reliable, high-speed Internet connectivity whether on-the-go or in their homes and offices.

Busy has been at the heart of Internet connectivity in Ghana since it opened the first state-of-the-art cyber café in the iconic building in 2001. It has since grown to become Ghana’s leading Internet Service Provider with services in 5 regions across Ghana (Greater Accra, Ashanti, Western, Northern and Eastern), and has received multiple CIMG awards over the years. Business and Consumers can be confident that Busy will remain at the forefront of technological development and will continue to connect Ghanaians with each other and the best of the web.

BusyInternet Ghana Ltd., is a part of the Netherlands based Afrimax Group, Afrimax is led by an experienced Management team with a successful track record in acquiring spectrum, building networks, and operating mobile services in diverse geographic markets, including Africa, and is backed by prominent private and institutional investors.

With an existing 4G License footprint covering 12 countries, population under License coverage of 250 million, and further Licenses being acquired, Afrimax is building the largest portfolio of 4G wireless broadband networks across sub-Saharan Africa.

 

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Events & Places

ONE AFRICA MUSIC FEST!Sarkodie pulls out of DUBAI gig citing disrespect by organisers

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Celebrated Ghanaian rapper Sarkodie (Michael Owusu Addo) pulled out of a November 16 performance in Dubai due to reported incidents of disrespect on his team.

The “Highest” was scheduled to perform alongside other African giants at the just-ended Dubai leg of the widely-patronised One Africa Music Festival, but refused to mount the stage despite a successful soundcheck session earlier.

Journalist Eugene Osafo Nkansah reports that the rapper was shoved aside because Davido was ready to perform, never mind that he had just been announced by host Banky W to perform:

“During the concert, host of the show Banky W announced Sarkodie as the next act on stage after Nigeria’s Teckno performance and Sarkodie’s DJ, DJ Mensah mounted the stage but Banky W came back to announce Davido’s name after someone whipped to him on stage that Davido was next.

 

The show started at about 9:30 pm and ended at about 2:45 am and all the artistes numbering about 20 from different African countries(Kenya, Angola, South Africa, Ethiopia, Tanzanian, Nigeria etc) performed with the exception of Ghana’s Sarkodie.”

George Britton also reports of scuffles and arrests as a result of the unfortunate incident:

“When Sark was just about hitting the stage, Davido’s guy attacked Black Nana by pushing him to the floor to allow Davido perform. Ugly scenes. Slaps, blows, police arrest etc”, he posted on Facebook earlier this morning.

The rapper, his official turntablist DJ Mensah, and Dancehall singer Shatta Wale have all tweeted reactions regarding the incident.

Sarkodie was Ghana’s only rep at the concert, which also saw performances from 2face Idibia, Wizkid, Davido, Tecko, Diamond, Victoria Kimani, Cassper Nyovest, Tiwa Savage, Flavour, Emma Nyra among others.

One Africa Music Fest is described by organisers as ‘ Africa’s leading platform in showcasing the best and brightest musical talents in the continent, with the sole aim of solidifying Africa’s position within the entertainment industry on a global level”.

 

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BOOK LAUNCH: Samuel Ato Afful’s “Relevance for Success, Vol. 1” OUT this December!

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A Netherlands-trained Ghanaian Communication Expert and Life Coach, Samuel Ato Afful, is to launch his third book in December 2017 in Accra titled “Relevance for Success, Vol1”. The 60-page publication is a compilation of 40 original messages of motivation and empowerment detailing some carefully selected issues of daily life, and practical ways of dealing with them.

The Author, a Journalist by training, with expertise in media, communication and events management, states emphatically that “life must be enjoyed; and not endured. One may have to endure a situation, but for a period of time. At the end of the day, every human being must enjoy the life they live. There is therefore the need for every sane adult to carefully choose and/or select his/her friends, career path, and, be meaningfully selfish with decisions concerning their personal growth and development”.

As the immediate past and first General Manager of the Kumasi branch of YFM, a youth-focused popular radio station in Ghana, and having been involved with students development in the academia as Counselor and Senior Lecturer in Media and Communication Studies, Mr Afful has had the opportunity to interact with and learn at first hand, the very common, yet difficult to tackle, challenges of the youth across religions, race and geographical location. This benefit of hindsight allows him to focus his writings on very practical issues, whiles proffering workable solutions to such.

The book, published in 2017 by Ginaric Publishers, a company owned by one of the students of Mr Afful, comes after four years of consistently churning out original daily words of motivation, and published on social media each morning by the Author. According to him, it’s about time he put some of his writings into a book for present and future generations to benefit from the knowledge and wisdom endowed him by God.
When asked the source of his inspiration for his writings, Mr Afful simply said “all the 40 issues dealt with in the book have a connection with my personal life growing up and even in adulthood. I get inspired by the Spirit of God as to what to write each morning. All messages are written in the morning. There has never been a moment where I had to write a message down for publication the following day. No. None that I can recollect. And one interesting thing is that I sometimes get inspired to write, especially on very sensitive topics, whiles sitting on the toilet seat.This compelled me to conduct some research which led to the finding that there is a link between the rectum and the brain”.
This is the first Life-Empowerment book by the Author; having written two books both on Journalism as a subject of study and as a profession and published in the years 2006 and 2015.
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Planet One and TV3 hold Home and Lifestyle Fair 2017

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Ghana’s biggest home and lifestyle brands will from November Friday, 24th to Sunday 26th gather for the maiden edition of the Ghana Home and Lifestyle Fair.

The event, which will hold at the Golden Tulip Hotel in Accra, will see an assembly of the best local and international home and lifestyle products on display over the three days.

Organizers, Planet One Multimedia, say they are optimistic the event will live up to its billing.

With support from the 20-year-old media brand TV3, the Ghana Home and Lifestyle Fair was informed by the need to have a one stop destination for everything around domestic needs and wants.

 


CEO of Planet One Multimedia, leading event organizers, Gilbert Boakye Nhyira says:

“We look forward to a good show. We have put in a lot of work and we are hopeful that the exhibitors and patrons alike will have a lot of positives from this three-day event.

“What we are putting together, is the biggest super discounted fair ever to be held locally. We wanted a platform for all manufacturers, dealers, importers, suppliers of electronic appliances and home decor and accessories, lifestyle products; home owners and related needs such as internet, security and insurance.”

Exhibitors can book by calling 0244627609, and can also pick up registration forms at the premises of Tv3.
The Ghana Home and Lifestyle Fair 2017 is powered by Planet One Multimedia and in partnership with TV3 and 3FM (Media General), and supported by Golden Tulip Hotel. The event is FREE TO THE PUBLIC.

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The Lycée Français Jacques Prévert of Accra celebrates maiden “World French High Schools Week”

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The Lycée Français Jacques Prévert of Accra (LFA) is the only accredited institution of French education in Ghana.  It is enriched with experience and the dynamism of the network of AEFE institutions to which it belongs and will from 12th to 19th November 2017 partake in the first edition of:

The World French High Schools Week

The LFA is one of the French educational establishments operating under the management of the Agency for French Education Abroad (AEFE) that oversees no less than 494 institutions and schools more than 340, 000 pupils across the globe.

The LFA represents a medium of cooperation between France and Ghana. There are partnerships with the Embassy’s network in Accra, the French high schools within the sub-region and other schools in Accra. The institution makes it a top priority to meet the objectives set by the AEFE, namely: excellence, with an average success rate of 90% in the baccalaureate examinations, a high number of academic pursuits in French and international tertiary institutions (international opportunities), value-sharing, with the cohabitation of more than 30 nationalities and the showcase of French culture through the system of teaching.

Through close collaboration with parents, the administrative board and the school council, LFA is constantly improving its teaching and learning environment. As the educational arm of the French Embassy in Ghana, its objective is to as much as possible, open its doors to Ghanaian partners, as illustrated by the participation of the Ghana International School and Ecole Ronsard in this special week’s activities. Refurbishment and extension works are also set to be undertaken in the coming years. The school offers enrolments from kindergarten through to the high school level and prepares the pupils for French examinations while making provisions for transitions into other educational systems.

A summary of events taking place this week at LFA is as follows:

Monday 13th November

  • Theme: “Science, innovation and digital technology” – “International mobility of pupils within the network”
  • Videoconference between LFA’s 2nd Grade class and another 2nd Grade class in Laos as well as the departure of LFA high school students to Paris.

Tuesday 14th November

  • Theme: “Kindergarten, a distinctive French specialty”
  • Hosting of Kindergarten pupils, sports day and English slam poetry sessions.

Wednesday 15th November

  • Theme: “Sports in French institutions abroad”
  • Sports day : junior and senior high school tournaments – football/ basketball/ volleyball

Thursday 16th November

  • Theme: “The teaching of philosophy, culture and civic education”
  • Workshop on making of recycled paper, collection of donations for Beacon House Orphanage

Friday 17th November

  • Theme: “Artistic and cultural activities” and “ the inclusive school and the admission of students with special needs”
  • Workshops on art and Salsa, filming of Twi workshop, screening of Spanish movie and Flamenco dance performance.

Saturday 18th November

  • Theme: “Guidance on choosing academic and career paths” – “Former students French High Schools across the globe”
  • Press review breakfast meeting and videoconference with former students of LFA.

These activities will mobilize and bring together all the actors and partners of this school community comprising 570 students from kindergarten to 12th grade (age 3-18) of thirty different nationalities and 90 staff members including 55 teachers. The richness and specificities of the French educational offer in Ghana are evident in the selection of some of the themes featured in the course of the week.

This celebratory week, H.E. François Pujolas the French Ambassador to Ghana and Dr. Jean-Luc Mure, Head of Cooperation and Cultural affairs at the embassy, decided to visit the school on Tuesday 14th November, a day dedicated to welcoming new kindergarten pupils and to sports practice. “For the Lycée Français of Accra, this initiative affords the occasion to throw the spotlight on its dynamism, the commitment of the team and the success of its students. The French embassy is proud to be blessed with such a partner in education which directly facilitates integration and exchange between French and Ghanaian youth. This approach is fundamental to the relationship we wish to strengthen with Ghana.” he remarked.

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Makeup Ghana participates in 4th Global Business Forum on Africa – SEE IMAGES!

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Makeup Ghana, represented by its CEO/Founder Rebecca Donkor participated in the two-day Global Business Forum on Africa in Madinat Jumeirah, Dubai.  

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister, and Ruler of Dubai, the theme of the 4th Edition of GBF Africa was “Next Generation Africa”, and brought together 1,000 top-level participants, including government officials, policymakers, business and finance leaders, and entrepreneurs from across Africa and around the world, to discuss trade and investment opportunities that are blossoming across the continent.

Makeup Ghana, participated as part of a Ghana Investment Promotion Council (GIPC) delegation of private and government participants across multiple sectors. Makeup Ghana believes the cohort of attendees at GBF Africa provides the perfect launchpad for mutually beneficial collaboration between Dubai’s vibrant makeup and beauty scene and Ghana’s fast ecosystem.

The focus for Makeup Ghana’s participation was to properly project the economic impact of the Makeup and Beauty Industry in Ghana, especially its importance in creating and empowering female entrepreneurs and find partners who can help fulfil this agenda.

Makeup Ghana CEO, Rebecca Donkor emphasized this when she said:

” The Makeup & Beauty Industry in Ghana is growing fast and is a formidable force for economic empowerment, especially for female entrepreneurs.

However, to continue this growth trajectory, we need support from private and public-sector stakeholders within and outside Ghana. We are here to showcase the vast opportunities available in our industry and to also find partners to help train and build capacity within the industry through grants, equity funding and skills transfer between artists, retailers, brands, manufacturers in Dubai and Ghana”

 

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EIB signs deal with Temple Management Nigeria… holds Lyric & Tone with Jeff Okoh and BBA Naija’s Bisola

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The maiden edition of the Lyric and Tone event has taken place in Accra. The event featured two of Nigeria’s budding talents Jeff Okoh and Bisola.

Organizers, Africa 1 Media, EIB Network, Temple Management, Nigeria, and Empire Ghana said the session was to afford the two a rare opportunity to interact with the Ghanaian media.

CEO of Temple Management Company, Idris Olorunnimbe expressed his delight and the reception his team received, adding it formed part of their strategic partnership with Africa’s fastest media group EIB Network.

Wednesday’s event was held on the back of the signed partnership with EIB Network. The team had early on met with representatives of the Ghanaian media group promising to put each other’s expertise to use.

Bisola and Jeff Akoh have already recorded singles with Samini and Raquel ahead of a major attempt to make it into the Ghanaian market.

Lyric & Tone” will hold occasionally and would follow the same format.

In attendance at Wednesday’s event: CEO of EIB Network, Bola Ray, Andy Dosty, Kofi Kinaata, Brainy Beat, Samini, Raquel, and Nathaniel Attoh among others.

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