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BUSY 4G follows up three-pronged youth strategy with TOTAL RELAUNCH

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Busy, 4G LTE provider of the year for 2016 has unveiled its new operational strategy, with a tremendous focus and commitment towards empowering Ghanaian youth, entrepreneurs and SME’s.

The 4G operator, who has a new brand promise of Great Things Happen, is positioning itself to become the #1 next generation 4G operator in Ghana, by championing the youth empowerment agenda. The new outlook aims to further establish Busy as the hub for young people and up-and-coming entrepreneurs, where they can connect to the world, develop business plans, network, and kick-start their dreams.

Chief Executive Officer of Busy, Praveen Sadalage, says “Busy is shifting its focus to one that is youth-centric and digital first with the introduction of mobile digital platforms such as MyBusy Mobile App, an interactive platform that allows customers to track their data usage, top up data, bundle data and control their data usage. There is also the Web self-care platform, which allows customers to interact with Busy on their laptops or desktop,” he said.

“When we launched our three-pronged youth strategy with the unveiling of our JUMP platform at the end of last month, it was to signify our intentions to operate in a space where most of Ghana’s population is; and to offer them an incredible access to materials that will ensure their professional and individual growth, this strategic shift further accentuates that initial commitment,” the CEO added.

Chief Marketing Officer of Busy, Michael Fitzpatrick disclosed at the launch in Accra that Busy will also be launching a new mobile interactive app known as Chat+. This will be free for all Busy customers as it will allow them to chat, call, share pictures and videos with friends and loved ones. In line with this new vision, Busy is rolling out some innovative products with the customer at the centre. It is our desire to get closer to our customers; hence, we have opened our new multi-functional flagship store which will have a collaborative work space at the back for young entrepreneurs, to come and experience our 4G WI-FI.

The Deputy Communications Minister and Member of Parliament for Awutu Senya West, George Nenyi Andah who relaunched the revamped Busy brand and opened the flagship store urged Busy to lead the way in delivering affordable and reliable data for the youth segment in particular. Mr Andah said “Our young ones need data for their studies and businesses; but do not have the financial wherewithal; Government is in the process of ensuring that some of the factors that tend to slow down the growth of businesses like data are permanently solved so there is a phenomenal growth in that sector which will result in opening up employment avenues for the talented Ghanaian youth who have had artificial barriers forestalling their growth”, he said.

About Busy

Busy is the new brand name for BusyInternet, the newest 4G operator in Ghana. In 2016, Busy launched 4G services in Accra and Tema with the brand purpose of empowering Ghanaians to enrich their lives through connectivity. Busy has deployed the latest wireless broadband technology which will enable consumers, SMEs and large businesses to enjoy reliable, high-speed Internet connectivity whether on-the-go or in their homes and offices.

Busy has been at the heart of Internet connectivity in Ghana since it opened the first state-of-the-art cyber café in the iconic building in 2001. It has since grown to become Ghana’s leading Internet Service Provider with services in 5 regions across Ghana (Greater Accra, Ashanti, Western, Northern and Eastern), and has received multiple CIMG awards over the years. Business and Consumers can be confident that Busy will remain at the forefront of technological development and will continue to connect Ghanaians with each other and the best of the web.

BusyInternet Ghana Ltd., is a part of the Netherlands based Afrimax Group, Afrimax is led by an experienced Management team with a successful track record in acquiring spectrum, building networks, and operating mobile services in diverse geographic markets, including Africa, and is backed by prominent private and institutional investors.

With an existing 4G License footprint covering 12 countries, population under License coverage of 250 million, and further Licenses being acquired, Afrimax is building the largest portfolio of 4G wireless broadband networks across sub-Saharan Africa.

 

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#ITISPOSSIBLE! John Mahama, JOSPONG, Duffour Jnr. pick up first copies of Bola Ray’s bio

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Ex -president John Dramani Mahama, JOSPONG Group CEO Joseph Siaw Agyepong, and UniBank CEO Dr. Kwabena Duffuor II are among the first to secure copies of media mogul Bola Ray’s biography “It Is Possible”.

Dr. Duffour purchased the book for a whopping GHC100,ooo, while ex-president Mahama is said to have secured his copy for an undisclosed amount. The JOSPONG boss also bought hs for GHC 50, 000. Other early birds include William Asiedu (Managing Editor – Daily Heritage), and Mr. Ofori Boateng.

Reggae/ Afrobeats singer Eboo, Stonebwoy, and Bronya duo Wutah have all performed at the ongoing event.

Authored by journalist Obed Boafo, the book (titled “It Is Possible”) details the media mogul’s life over four decades, as well as his journey to becoming one of the country’s foremost business persons. It was written over 2 years.

Copies of the book can be purchased via bolaray.com

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#ITISPOSSIBLE! Bola Ray Book Launch Underway!

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The widely-anticipated launch of media mogul Bola Ray (Nathan Kwabena Anokye Adisi (Bola Ray) is currently underway at the La Palm Royal Beach Hotel.

Compered by veteran broadcaster Kwame Sefa Kayi, it was kicked off with a prayer from motivational speaker/ preacher Rev. Albert Ocran.

Several of society’s most prominent faces across various spectrums of society have converged at the venue for this landmark event.

Respected traditional ruler and academic Nana Kwabena Nketia V is the chairman for the event.

Authored by journalist Obed Boafo, the book (titled “It Is Possible”) details the media mogul’s life over four decades, as well as his journey to becoming one of the country’s foremost business persons. It was written over 2 years.

Joining radio while still in university, Bola Ray has grown to become an authority not just in radio broadcasting, but in the entertainment industry as a whole. He joined Accra-based Top Radio after university and went on to The Multimedia Group, where he served a variety of roles, mainly hosting Drivetime on Joy for 11 years. For the past two years, he has been host of Starr Chat and co-host of Starr Drive, aside being head of the EIB Network and the Empire Group. 

Copies of the book can be secured via bolaray.com

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#ITISPOSSIBLE! EBOO, Efya, Patch Bay, OTHERS to perform @ Bola Ray bio launch

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Dancehall/ Afrobeats gem Eboo will perform his compelling tribute song in honour of Bola Ray’s book launch tonight at the plush Labadi Beach Hotel in Accra.

Like the memoire, the song is titled “It Is Possible”, and proves a touching testimony of the celebrated broadcaster’s journey. Produced by Legacy Beats, it also features the EIB boss himself.

Other top acts named for the night include sultry chanteuse Efya, the Patch Bay Band, as well astalented saxophonist Mizter Okyere.

Authored by journalist Obed Boafo, the 320-pager details the media mogul’s life over four decades, as well as his journey to becoming one of the country’s foremost business persons. It was written over 2 years.

Copies of the book can be secured via bolaray.com

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#ITISPOSSIBLE: Kwame Sefa Kayi to host Bola Ray Book launch!

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Beloved media mogul and EIB CEO Nathan Kwabena Anokye Adisi (Bola Ray) outdoors his memoir at the Labadi Beach Hotel tonight.

Expected to be graced by the creme of society, the launch is part of a series of activities to mark the broadcaster’s 20 years as a media practitioner.

Colleague broadcaster and host of Peace FM’s Kokrokoo has been announced as compere for the evening. An icon himself, Sefa Kayi is highly revered in the media landscape, bringing to the stage a wealth of experience built over many decades.

The launch will be graced by key statesmen, industry colleagues, and admirers alike.  President Akufo-Addo, former presidents Rawlings and J. A Kuffour, John Dramani Mahama, Deputy UK High Commissioner to Ghana Gavin Cook, world-renowned cosmetologist Dr Rita Rakus are among special guests of honour.

Joining radio while still in university, the EIB boss has gone on to become an authority not just in radio broadcasting, but in the entertainment industry as a whole –widely earning praise as the brightest of his generation.

Copies of the book can be secured via bolaray.com

 

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IMAGES: Nikki Samonas and Jasmine Baroudi Celebrate With Jack Daniels

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September marks the birthday of Jack “Jasper Newton” Daniels, the legendary craftsman who founded the “Jack Daniels” brand and continues to make his mark on the world today with the world’s finest whiskey.

Because no-one knows his exact date of birth; Jack Daniels is celebrating (Mr.) Jack’s birthday all month long with celebrity birthday celebrants within the month.

Delectable screen goddesses, Nikki Samonas and Jasmine Baroudi looked fab and stunning last Saturday night as they hosted their birthdays with Jack Daniels inside the plush Venus Lounge in OSU.

The AccraNightlyf Group and Jack Daniels promised a fun night and delivered a scintillating affair.

Guests were welcomed unto an artsy  yet glamorous red carpet set up reminiscent of “Mr. Jack’s Room”  and featured an on- going live graffiti painting of Mr. Jack, leading into the fun photo area complete with Jack Daniels props.

It set the tone for a fun and memorable night.

A consistently good playlist was served throughout the night by Live Fm’s Sheldon the Turn Up, budding DJ, Wallpaper and the best female DJ in Ghana, DJ Nyce.

Venus Lounge was lit as a capacity crowd made up of the city’s upwardly mobile socialites partied their way into the morning with Mr. Jack.

This was the kickoff event in the #CelebrateWithJack  Birthday party series which moves next to the CHAMPS Bar this Friday, 22nd September for a special Karaoke Party dubbed, “WHEN JACK SINGS.”

 

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#ITISPOSSIBLE: All set for launch of Bola Ray’s bio tonight!

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It all comes down to tonight. For some two decades, celebrated broadcaster Nathan Kwabena Anokye Adisi (Bola Ray) has indisputably changed Ghana’s media landscape. Joining radio while still in university, the EIB boss has gone on to become an authority not just in radio broadcasting, but in the entertainment industry as a whole –widely earning praise as the brightest of his generation.

In a few hours, and like his GH One TV show, the story of this beloved media mogul and leadership icon will be officially revealed. Slated for the plush Labadi Beach Hotel, the drive-belt doyen outdoors his biography.

Authored by journalist Obed Boafo, the book details Bola Ray’s life over four decades, as well as his journey to becoming one of the country’s foremost business persons. It was written over 2 years.

#ITISPOSSIBLE – Eboo drops official theme song for Bola’s biography – LISTEN!

 The launch is expected to attract key statesmen, industry colleagues, and admirers alike.  President Akufo-Addo, former presidents Rawlings and J. A Kuffour, John Dramani Mahama, Deputy UK High Commissioner to Ghana Gavin Cook, world renowned cosmetologist Dr Rita Rakus are among special guests of honour.

Copies of the book can be preordered via bolaray.com

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