MTN, Ghana’s leading telecommunications service provider, has partnered with Econet Media’s Kwese TV, Africa’s newest multi-platform Pay TV network, to deliver world-class video content to Ghanaian consumers.
Leveraging MTN’s superfast 4G LTE network, subscribers will be able to experience Kwesé TV’s premium entertainment and sports content seamlessly on their mobile devices, taking TV beyond the traditional model to an even wider audience. MTN Ghana subscribers will be able to stream Kwesé TV programming including live action from the NBA, English Premier League, Brazilian soccer and other sports leagues, as well as first-to-market entertainment programming from the likes of Revolt and VICELAND available exclusively on Kwesé TV.
Commenting on the agreement, Asher Khan, Chief Marketing Officer, MTN Ghana, said “We are excited to partner with Africa’s newest media company to give our subscribers the kind of rich and engaging video content they have been looking for on the largest mobile network in Ghana. This entertainment service is part of our efforts to deliver bold new digital solutions to our customers.”
“As a multi-platform media company our goal is to deliver our programming to viewers however and wherever they want it. By partnering with MTN Ghana, we can together deliver a unique viewing experience through our premium programming and their network. We are focussed on expanding the reach of our product across the continent and this is the first of a number of such agreements with Mobile network operators which will be announced in due course.” said Econet Media President & Chief Executive Officer Joseph Hundah “.
Kwesé TV’s offering will be available in the market in the coming months through MTN video packages.
About MTN Ghana
MTN Ghana is the market leader in the increasingly competitive mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay Monthly and Pay As You go Services. The company has committed itslef to delivering relisable and innovative services that provide value for subscribers in Ghana’s telecommunications market. MTN has continuously invested in expanding and modernising its network since its entry into Ghana in 2006. Total investments from 2006-2015 are about US $2.512 billion. MTN has the widest network coverage across Ghana. With the recent commercial launch of 4G LTE services, MTN became the only mobile operator providing 4G services in all regional capitals and large cities. The company has also built three modern Switch and Data centres to deliver stable, reliable, efficient and robust Telecom and Data Services to customers.
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, Kwesé content will be made available on satellite and internet-based platforms, including mobile.
Focussed on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
For more info visit www.kwese.com.
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