The global skin whitening industry will be worth more than $20 billion by 2018. But in Ghana, some women are battling the social pressure on dark-skinned girls to bleach.

Filmmaker Comfort Arthur shows us some of the products and images that are marketed to women, and she tells us why society’s message to dark-skinned young women needs to change.

Shot by video journalist Mark Naftalin for AJ+.

Source: AJ+