Ace dancehall singer Emmanuel Samini was at the University of Ghana Business School over the weekend to deliver a talk on “Celebrity Brand Endorsement”.

The High Grade Family boss touched on a variety of issues related to the theme, including his 8-year endorsement deal with telecoms giant MTN:

“I had the best of time as an artiste with MTN. We worked together so well that at a point, people identified me with MTN that they thought I was a staff. When I realised I had done MTN for 8 years and had been successful, I thought it was time to step back from the yellow brand. No disrespect”, he revealed.

Watch the entire session below:

Video Credit: Elorm Beenie