The CEOs of five emerging online brands have joined hands to support the cause of the less privileged in society by empowering women through a fashion piece, the Romper.
A cross section of “womenpreneurs” across the fashion and beauty industries such as, Jessica Naa Adjeley Konney of Trendsnblendsgh, Lamisi Awuni of Lamisi Makeup Artistry, Caritas Aryee of Tatas and friends, Maud Mensah of the Wig Club and Constance Efua Mensah of Efua Stanzz fashion brand will tell their brilliant stories about the challenges of starting and maintaining an online brand.
The campaign will feature the exclusive sale of Rompers. A percentage of the proceeds from each Romper sale will be donated to Tatas and Friends, a Non-Governmental Charity Organization that provides financial assistance to the less privileged in the society. They are the organizers of the annual Kenkey for the Needy charity event.
“We are thrilled to be able to partner with all these other great brands to promote such a cause. The goal is simple: Let us get the woman to define herself and crown it with a romper, while meaningfully giving back to the society.” Says CEO and Creative Director of EfuaStanzz, Constance Efua Mensah.
“But then, what does this project mean for Ghana? It goes to say that young people are gradually recognizing the impact of looking out for the less fortunate in the Ghanaian society. But perhaps what is more striking is that we are gradually developing creative ways of raising money.”
The Romperade will be live on Facebook, Twitter, Instagram and LinkedIn. (Efuastanzz Official Page) There will be giveaways and discounts before the grand giveaway.