Connect with us

Events & Places

#VIMYAAZO: Conversation with sportswear “mayniak” David Buckman



Nima native Abdul Rashid Zakari is a maniac – or more appropriately, Mayniak (the name of the sportswear brand he founded two years ago). At 30, he’s CEO of the outfit, and looks to revolutionize sportswear on the continent. He walks briskly, and his speech is hurried.  He also wears a constant smile, is generally hyperactive, and exudes an unmistakable passion for discourse around sportswear for Africa.

He sports a funky jacket with lapel flower pins over blue athletic pants he designed himself –the word Mayniak crawling down his right leg. “As you can see, this is super-dry material which is good for our weather”, he proclaims later in our conversation. The insides of the fabric are made of a sort of towel which absorbs sweat. In one of the two bags in his hand are samples of the jerseys which have made him superstar –Liberty Professionals FC’s new “Performa” kits for 2016/2017. The jerseys have proven to be a landmark project, and on them, he’s collecting autographs which he’ll exhibit in coming months.

David Buckman in conversation with ENEWSGH’s Gabriel Myers Hansen

Until now (what he calls “50 seconds of fame”), his acclaim has been as a result of his marketing strides (he’s worked on projects with Kumasi Asante Kotoko among other major sports establishments). He also responds to the name “David Buckman”, is graduate of the Chartered Institute of Marketing (CIM-UK) as well as the Sports Business Institute of Barcelona, and a strong advocate of the word “vim” –that word litters nearly his every submission, which is underlined by empowerment. And why is that?

“Vim is a contagious spirit…that resilience or willpower to do stuff. You dream, you have to defy, you have to deliver. Initially this [Mayniak] was a dream. We defied it [obstacles], and we’re delivering”. To back this point, he reveals how he has had false starts with Accra Hearts of Oak (which he’s a die-hard fan of), and Papa Kwesi Nduom’s Elmina Sharks. But Abdul Rashid Zakari is irrepressible in his ambitions, for even today, he nurses hopes of those dreams coming true. He shows me designs of jerseys he has created for both clubs on his smartphone –that same Samsung on which rapper Kanye West’s “Lamborghini Mercy” blared out when a call came through for him as our conversation started. The designs fascinated me, especially that of Accra Hearts of Oak – the “rainbow colours” running across the chest of a white one, a black one, and then my favourite: an intricately crafted yellow and blue one which leaves you astounded and proud to be Ghanaian all at once.

Sample designs created by David for Accra Hearts of Oak


The words “creativity”, and (of course) “maniac”, also describe his identity, he believes – “I am a creative guy. I try as much as possible to think outside the box. There’s a way over here, it’s locked. Is there any way we can go through without breaking this particular glass? So that’s me – I try as much as possible to think outside the box for options”.

Another word – “sahiihi” –which he pronounces with an intentional stress, and has stamped unto the stitch on the helm label, is key to the Mayniak dream, for “sahihi” means “original” in his native Hausa. The jersey is innovative in the way that it is designed, because it is “made to fit Africa”. That phrase can be found in the inner label around the neck. Adidas and Nike kits have the inscription “original” on them to show that they’re genuine. It is also this purpose that the “sahiihi” serves on Mayniak sportswear. Made of ultra-dry fabric, it is designed to keep players as dry as possible during games. It also includes ventilation holes –a Nike invention which he has tailored for the African situation — on the sides.

“Sahiihi” is Hausa for “original.

Abdul Rashid’s designs are captivating to say the least, and a club’s history is influential to his creative process. The ones he’s made for Liberty Professionals are rich in how they embody the story of the club.  He asks me to hold the red jersey up –the away jersey – and then takes me on a quick tour of the club to which my only response was several remarks of “wow”: “this round neck represents the Dansoman Roundabout”, he starts, and then, pointing to the blue and white patches right beneath the neck area and running down the length of the shirt, he reveals that they represent the Third Street, which leads to the Carl Reindorf Park (the 2000 –seater venue which serves as their home ground). The pattern is broken in the center of the jersey, and then resumes to the helm of the shirt. The point where the pattern breaks, he explains, represents the exact location of the park, and then the street (the blue and white pattern) restarts. Crowned with fascinating calligraphy by a Columbian classmate from Sports Business Institute of Barcelona, the kits have become the most talked-about this year.

Captivating calligraphy behind the “Performa” jersey. Credit : David Buckman

And so how did his marriage with Liberty Professionals kick off? One day, he was watching soccer back home, when he got a call from the Club’s General Manager Godfred Akoto – Boafo. He (Godfred) had seen some designs of his, and was interested in working together. Samples were submitted, and the club was impressed. And they’ll continue to collaborate for as long as the relationship is great. “We’re a family now”, he points out, smiling.

What is Ghana getting wrong when it comes to kits? The Ghanaian game, specifically our premier league, is hardly nascent anymore: Accra Hearts of Oak is over a hundred years old, Asante Kotoko is over 80. Unfortunately, though, our progress with kits is hardly something to write home about. Abdul Rashid bemoans the lack of attention to specific indigenous requirements: “they jus go unto the open market, and buy anything their colour, and wear them. That is quite wrong!”, he fumes. “Once you’re playing premier league football, you’re a professional club. “They even disregard the quality of the fabric –whether it is good for us or not. Everybody goes out there, and does their own thing.”

Will the Ghanaian buy Mayniak? Perhaps, because if how poorly marketed our league has been over several years, the average Ghanaian finds Western leagues: the English Premier League, The Spanish La Liga, the Italian Serie A more attractive, and so they enjoy better patronage than the Ghanaian league. This can be seen in how religiously we follow foreign games on TV. Even more telling is how, on our streets daily, many a young man sports a replica jersey of his beloved Manchester United, or Chelsea, or Barcelona.

He agrees that that assertion is true, but also points out the overwhelming opportunities there are with local clubs. “Last year, Accra Hearts of Oak sold about 10,000 jerseys to its supporters. Kumasi Asante Kotoko sold a similar number. It tells you that there’s potential…if we do it very well, supporters will buy. Ever since this one [Performa] was unveiled, we’ve had calls from many many people who want to buy”.

Does the success of the Performa kits scare him about future creative endeavors? Buckman admits that he never anticipated the response to Performa. He was simply doing his best in his little corner, and is grateful for how well the jerseys have been received. Sure, he does harbor fears, but it is not with his future designs –it is with the shameless attitude of some people to plagiarize.

My only fear is that in Ghana, we copy things anyhow. Somebody will sit somewhere…and just because this one is getting some attention, might be thinking ‘oh he’s doing good, so let me also enter into it.’, and the next thing you know, they’ve fragmented the market, instead of joining hands”, he says.

What’s next? “The African is crazy about sports” he asserts, and so there’s already demand across the continent, especially if marketed appropriately. He’s already busy: “As I speak to you now, I need to be in Cameroon. There are some orders there…in Nigeria too”.

Poised for a mind-blowing future, he also looks to create even more captivating designs, collaborate with other sporting bodies, and influence Ghanaian urban culture like American rapper Jam-Master Jay did with Adidas Superstar eventually.

I inquire from him, finally, what he think’s Mayniak’s place is, in the sportswear terrain, and like a messiah, he answers, certain eyes trained on mine, in a piercing way that makes whatever words come out of his mouth impossible to doubt, and then says these, as though in capital letters: “as far as Ghana and its weather is concerned, this is the best, and it can stand toe-to-toe with any other product, especially what our football demands”.

 And with that, I sigh a heavy sigh, thank him for his time, and leave him to finish his coffee.


ENEWSGH editor Hansen and David pose with autographed “Performa” jerseys. Photo credit: Pep Junia.





Click to comment

You must be logged in to post a comment Login

Leave a Reply

Events & Places

WATCH LIVE: Ghana Music Awards Nominees JAM



Ongoing. Cape Coast. The concert features top local acts.

Continue Reading

Events & Places

Ten qualify for TV Africa Bumper to Bumper talent show



After days of tight game and show, 10 dance talents have qualified for the TV Africa’s first-ever dance competition show which is about to storm the Ghanaian television airwaves.

The 10 participants who were picked from the audition stage to join the maiden edition of “Bumper To Bumper” will be visited in their various neighbourhoods to find out their preparedness towards the commencement of the competition.

Each contestant will be representing themselves as well as their community for the enviable cash prize and the bragging right.

“Bumper To Bumper” is a talent hunt TV show, targeted at the youth and lovers of dance in general. The dance reality show is set to air somewhere in May 2018.

The show has been certified as part of TV Africa’s flagship programs and reviews from participants and followers points in the same direction.

Continue Reading





This year’s Ghana UK Based Achievement (GUBA) Awards is slated for Saturday 14th July 2018, at InterContinental Hotel in London. Ahead of the highly sought-after event, nominations have been open across 11 categories.

Inaugurated in Porchester Hall in October 2010,  the scheme, which has seen such prestigious persons as actor Idris Elba, Fuse ODG, veteran boxer Azumah Nelson, as well as EIB boss Bola Ray all awarded for their contribution across various spectrums.

The categories include Made in Ghana Award, Efie Ne Fie Award, Innovation & Technology Award, Leisure & Tourism Award, Sustainable Agriculture Award, Humanitarian Award, Ghanaian Association of the Year Award, Charity of the Year Award, Rising Star Award, Professional of the Year Award, and Student Achiever of the Year Award.

CEO of GUBA Enterprise Mrs Dentaa Amoateng MBE, submitted the following regarding the importance of the nomination process:

“The call for nominations is a crucial part of the GUBA Awards. The process allows for the public to have their say and bring forth a wide array of talented and deserving individuals. I urge everyone to participate in this process, to bring to light the talents that go unrecognised.”

This year, nominations can be filed via between March 20 to April 10, 2018.


Continue Reading

Events & Places

Mayorkun, KiDi, Keche, others show class at MEGA Legon Hall Concert (+IMAGES)



As the University of Ghana’s Legon Hall came to a standstill, it was obvious history was being written as WatsUp TV, leading pan-African entertainment TV Show, hosted a concert to climax the 66th Hall Week Celebration of the Legon Hall in Accra.
The mega concert which took place at the University of Ghana campus saw headline act, Davido’s record label mate and Afrobeat Artiste Mayorkun flying from Nigeria to deliver a sterling performance to the awe of his fans in Legon.
KiDi, an alumnus of the Legon Hall also made an appearance to surprise fans as he joined Mayorkun to perform their hit collaboration Odo Remix for the first ever time.
Artists who also performed include: Daddy Opanka, Keche, Gemini, Epixode, Obibini, Dope Nation, Feli Nuna, Article wan, Dee Money, Ephraim, Black AvenueMusic, Danny Beatz and many more
DJ’s & Emcees who also came to support include: Jason El-A, DKB, Dj Xpliph, Merqury Quaye, Mr shark, Bra Qweku, DJ Toyor, DJ Sly, Berima Seanbills, El baby etc
The concert which took place on 17th March 2018 has also been rated by fans as one of the best hall weeks for 2018 so far.
other artists who performed include: Ohemaa Dadao, Kenzy, Dzidu, Longation, Kaytee, Kofi Mole, Berimah Boateng, Dope LRB etc
The event which was hosted by WatsUp TV was supported by Rush Energy Drink, Indomie, SHOB Group, Davido Music Worldwide, Jack Daniels, GhOne TV, TV7, 369 Live, 3fm among others.
See images:
S TV3 and
See Photos:
Continue Reading

Events & Places

Stephanie Benson, Kobla Jnr, OTHERS for YFM’s BLC event March 30



Come Friday, March 30, YFM, Ghana’s number one urban radio station will offer Ghanaian Boss Ladies the opportunity to party the night away in a grand style.

The much anticipated event which will take place at Badu Lounge inside Labone is free for ladies.

According to Eddy Blay, Programs Manager for YFM, the BLC event will also have all the Boss Ladies of YFM present to chill with other fans as well.

BLC will attract a tall list of some top notch musicians in Ghanaian including Stephanie Benson and Kobla Jnr among others. The event will be hosted by YFM’s Akosua Hanson with DJ Kess on deck.

“YFM is noted for organizing ground breaking events and BLC is part of it. BLC is going to be a night of unlimited music, fun activities and more. The event which is absolutely free for ladies, will attract ladies from the corporate world among others,” he stated.







Continue Reading

Events & Places

AirtelTigo, GHL Bank Ltd others honored at the CCIFG Gala Night



The Chamber of Commerce and Industry France Ghana (CCIFG) in partnership with the Labadi Beach
Hotel held the CCIFG Gala Night at the Labadi Beach Hotel on Thursday 15th March 2018. Attended
by about 350 guests comprised of high profile corporate moguls, the Deputy Chief of Staff of the
Republic of Ghana Honourable Samuel Abu Jinapor as well as the Ambassador of France to Ghana
H.E. Francois Pujolas, the event was also the grand occasion to host the maiden edition of the CCIFG
2017 was a year to reposition the Chamber as well as its business activities to better suit its network
as well as promote the Ghanaian economy. The second edition of the CCIFG Gala Night held, created
a platform for businesses executives to thus grow their network and have direct access to
opportunities among a diverse group of co-professionals.
Speaking to guests in his welcome address, the President of the CCIFG Mr Patrick Prado was elated
to share objectives achieved during the course of 2017 which revolved around strategically
repositioning the Chamber as a promoter of the Ghanaian and French markets as well as upgrading business support to companies was successfully achieved. To this end, about 40 French companies
and other businesses benefited from the chamber’s support to enable them better understand and
penetrate the local market. Elaborating further on the successes of the French Chamber which have
grown to 120 members from 54 members in 2016, CCI France Ghana organised a total of 17
events. The participants to the Gala were also enlightened on the CCIFG’s direction for 2018 which is
already well underway. Business support in 2018 beginning with 3 successful trade missions to Ghana
coupled with the visit of the CAP Afrique delegation of African counsellors for French SME’s, who
had a first-hand experience an overview of the business opportunities available to enable them
to give a better representation of Ghana to foreign businesses. Mr Prado also highlighted the impact of
the Ghana Days Tour which was launched in 2017. The tour saw the Managing Director of the French
Chamber visiting various regions in France and Lebanon to speak more on the Ghanaian market. As
such, 7 collective trade missions have already been scheduled in addition to a discovery trade
mission to France.
The presence of the Government representatives from Ghana and equally from France also gives an
optimistic indication of a growth in the bilateral relationship between the Republic of Ghana and the
The Republic of France. Hon Samuel Abu Jinapor addressing guests gave a focus on the collaboration of
both Republics and the importance of advancing on the bilateral relationship to the President of the
The Republic of Ghana. With Ghana surrounded by Francophone countries Togo, Cote d’Ivoire and
Burkina Faso, there is a need for the promotion of the French language, an initiative which is equally
being pushed by the President of Ghana. To this effect, the government is promoting bilingual
education and testing it with 5 schools in the country. H.E. Francois Pujolas in his speech to
participants was elated to share on his delight on the growth of the bilateral relationship between
France and Ghana and its positive direction. The realisation of increasing activities between France
and Ghana as well as France’s commitment to not only sustain this relationship but also support the
growing activities between France and Ghana which was reinforced by the visit of the President of
France, H.E. Emmanuel Macron to Ghana. The visit is a step towards the modernisation of France's
relations with Ghana by emphasising business links, education and sport.
The maiden edition of the CCI France Ghana Awards was also held at the Gala Night. Six companies
were awarded in 6 different categories for excelling among criteria outlined in each category. The
categories and winners are:
● Digital Innovation Award: won by Jade E. Services Ltd for their e-commerce and diverse
online marketplaces grouped under Jumia, Jumia Travel, Jumia Food, Jumia House and Jumia
● Best CSR and Sustainability Company of the Year: won by Total Petroleum Ghana Ltd for
the various CSR activities to contribute to livelihood which includes year-long activity to
show support for World Malaria Day, road safety education for over 8000 dead children in
the various part of the north as well rehabilitation and construction of classroom blocks and
other facilities in schools in the North
● Emerging Company of the Year: awarded to GHL Bank Ltd for the successful transition from
a mortgage finance institution with a licensed bank to meet the needs Ghanaians and
● Transformational Project Award: won by Meridian Port Services for the ongoing execution
of the $1.5 billion Port of Tema Expansion Project which will significantly boost economic
growth and create around 450,000 indirect jobs

● Judges Choice Award: awarded to Decathlon Ghana for the impact of the Decathlon
Foundation on the community following less than a year of establishing a subsidiary in
● CCIFG Associate Award: awarded to AirtelTigo for the merger making it the second largest
Mobile Network Operator in Ghana with a combined customer base of approximately 10
million and 25% market share.
The CCIFG Gala Night is organised as an annual event to showcase an optimistic indication of the
growth and prosperity of the bilateral relationship between the Republic of Ghana and the Republic
of France as well as the role of the Chamber to promote business activity through high-level
networking. Sponsors to the second edition of the Gala and maiden CCIFG Awards were Allianz,
CFAO, Logiplus, Orsam, Pernod Ricard, Societe Generale Ghana and Total Petroleum Ghana Ltd.
CCI France Ghana

The Chamber of Commerce and Industry France Ghana is an association of companies and
professionals belonging to different sectors which aim at supporting, fostering and enhancing
bilateral trade and investment relations between French and Ghanaian companies. With over 20
business sectors represented, the CCIFG acts as a business support system to its members by
providing information through market studies, product-market testing, prospective missions and
trade shows.

To contribute to business growth for members, CCIFG continues to organise informative events to
share practical information and create a platform to establish new business partnerships. With 400
guests participating, the event showcases the diversity of the Chamber’s activities as well as its
effort to create a functioning platform for companies engaged at the event. The CCIFG Awards
organises sheds light on the impact of companies within the Chamber’s network which contributes
to the Ghanaian economy and community.



Continue Reading


Recent Posts



First News