The product is key, as long as the product is great, as long as the product is loved, you will continually have business”, Tolu Erogbobo, On Aim Higher Africa’s Ignite Series.


The Ignite Series produced by education not for profit, Aim Higher Africa is an edutainment program with a focus on sharing tips to success by young entrepreneurs from across Africa. Aim Higher Africa aims to inspire a new generation of young entrepreneurs to create businesses that enrich their local communities by providing a medium where peer-to-peer learning takes place. This episode features Tolu Erogbobo aka Chef Eros, Founder of Cookie Jar and Eros and Gourmet.


Dubbed “The man who knows what billionaires eat for lunch”, by Forbes Africa, Chef Eros is one of the finest chefs in Nigeria with an enviable clientele which boasts some of the countries elite entrepreneurs. But the Journey for Chef Eros was not as smooth as one would think. What sparked the light bulb moment, which has propelled him unto the world stage with partnerships with renowned international chef Jamie Oliver and a drive to end world hunger by 2030?

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