“So I found myself doing the usual eight to five work schedule immediately after completing my tertiary education sometime in the year 2012 as I waited to start my national service the following year. For my national service, I served as a Client Service Executive at one of the Zenith Bank branches in Accra. Not sure what to expect after my national service, I decided to follow my passion and what I have always wanted to do irrespective of the bank’s decision; whether to retain me or not. That was the start of my journey into the world of fashion, this time not just an ordinary follower of fashion trends but fashion becoming my source of livelihood”.
That was how the Human Resources Management graduate of the Central University College and now the Creative Director and Founder of Ghanaian fashion brand, Aba & Thursday, Christabel Osei Aku got motivated to take her destiny into her hands and with the support of her family and close friends started here fashion line.
Aba & Thursday as a fashion brand is committed to showcasing the rich culture of Africa to the rest of the world through African textiles and the brand is becoming widespread across the country as a result of its range of amazing products. Not only are the products of high quality, they are trendy, classy and above all very affordable.
After two years of hard work, the brand has gained some recognition amongst its targeted market and it is certainly a good time for Aba & Thursday currently! Earlier this year, Aba & Thursday featured at some selected exhibitions in London which was followed with a partnership with the Miss Ghana UK Foundation to cloth contestants for this year’s edition of the most prestigious and popular beauty pageant across Europe, the 2016 Miss Ghana UK.
Last week, Ms. Christabel Osei Aku hinted on the release of the latest collection by the brand in the coming days whilst speaking about “Afrocentric Fashion”. According to her, the concept of “Afrocentric Fashion” revolves around a calculated at making sure African fashion, taking any form or type as well as practitioners within the African fashion space become pre-eminent.