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PricewaterhouseCoopers forecasts 2016-2020 Entertainment & media outlook for Nigeria, S. Africa, Kenya

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The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow in the following years but the publishing industry is having to work very hard to make any headway, according to PwC’s Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya) released today. Despite a relative slower growth projection for the industry, the Outlook forecasts that South Africa’s entertainment and media industry is expected to grow from R125.7 billion in 2015 to R173.3 billion in 2020, at a compound annual growth rate (CAGR) of 6.6%.

“In spite of widespread disruption in the entertainment and media industry, as well as intense competition for consumer attention, there are growth opportunities aplenty for companies to capitalise from in the new media landscape,” says Vicki Myburgh, Entertainment & Media Industry Leader for PwC Southern Africa.

Digital spend is expected to drive the overall growth. South Africa’s Internet access market will rise from R39.4 billion in 2015 to R68.5 billion in 2020, as broadband – both fixed and mobile – becomes an essential utility.  “Although the forecast CAGR of 11.7% is lower than previously predicted, this still makes Internet access by far the largest contributor to total E&M spend,” adds Myburgh.

The Outlook presents annual historical data for 2011 – 2015 and provides annual forecasts for 2016 – 2020 in 11 entertainment and media segments for South Africa, Nigeria, and Kenya: the Internet, television, filmed entertainment, video games, business-to-business publishing, recorded music, newspaper publishing, recorded music, magazine publishing, book publishing, out-of-home-advertising and radio.

Aside from the Internet, the Outlook predicts that growth will also be seen in the video game market, filmed entertainment and television segments. “As Internet revenue continue to rise, the forecast for newspaper and magazine circulation is on the decline as consumers migrate from print copies to free online alternatives – and aren’t as yet moving to paid digital formats in great numbers,” says Myburgh.

South Africa has the largest TV market in Africa and continues to grow strongly, with pay-TV subscription revenues expected to expand by a 5.0% CAGR to reach R25.2 billion in 2020. The video game market is also performing well and revenue is forecast to grow at a CAGR of 5.6% to reach R3.7 billion in 2020, up from R2.8 billion in 2015. Social/casual gaming revenue overtook traditional game revenue for the first time in 2015 and is expected to be the key growth area over the next five years, exceeding R2 billion by 2020.

Alongside video providers, the B2B market will be a strong source of revenue for South Africa’s entertainment and media industry over the next five years. The amount of data that businesses are using for decision-making is increasing, and the tools used to access the information are increasingly cloud-based with more and more users gaining access via mobile handsets. The market is forecast to grow at a 4% CAGR to reach just under R11.6 billion in 2020.

By contrast, the newspaper market in South Africa is expected to be R1 billion smaller than in 2015. In 2015 total newspaper revenue was worth R9.1 billion, but this figure will drop to R8.1 billion in 2020.  Circulation figures are also forecast to start declining, as price rises are unable to compensate for the declining numbers of copies sold.

By the same note, South Africa’s consumer’s magazine market is also forecast to see a decline in later years. A growing number of South Africans are accessing magazine content and websites via their smart devices, but the boom in smartphone and tablet ownership will be the biggest driver for digital magazine revenue growth over the forecast period.

Although physical music continues on its downward trajectory, it is streaming revenue that will be responsible for keeping recorded music revenue from large falls. Digital music streaming revenue is forecast to rise from R74 million in 2015 to R437 million in 2020.

The report shows that South Africa’s total entertainment and media advertising revenue is expected to rise from R43.4 billion in 2015 to R53 billion in 2020, a CAGR of 4.1%, with only newspaper advertising revenue forecast to take a downward turn. TV advertising continues to dominate the market, but Internet advertising is combining scale with a great pace of expansion, and will become the second-largest contributor to revenue by 2020.

Myburgh says: “Entertainment and media companies are facing an ever more challenging and complex environment. Companies need a more detailed understanding than ever before of the various forces at play at a local level. Armed with such insights, both established and emerging players are well-positioned to capitalise on the industry shifts and lead the next phase of growth.”

Nigeria

Nigeria has one of the fastest-growing markets in the entertainment and media industry. In 2015 it saw 15.7% growth to reach US$3.8 billion, and with all segments forecast to rise over the forecast period, an 11% CAGR is anticipated. Internet advertising will see the fastest growth over the forecast period, and will come predominantly in formats designed for mobiles, in keeping with the prevailing method of Internet access in the country. TV advertising is also benefitting from strong economic growth and an emerging middle class with a higher disposable income.

Kenya

Kenya’s total entertainment and media industry was worth US$2.2 billion in 2015 and is expected to be worth US$3.3 billion by 2020. Internet access again will be the main contributor, if not as dominant in Kenya as in Nigeria, accounting for 43% of the total market in 2020.

Five key shifts emerge amid the continuing disruption

As these high-level trends play out, our research has pinpointed key shifts occurring in each of five dimensions of the entertainment and media landscape: demography, competition, consumption, geography, and business models. Simultaneous and interrelated, these five shifts influence and play off one another. They should serve as a serious call to action for both industry incumbents and new entrants to seek out growth opportunities in markets worldwide.

Shift 1. Demography: Youth will be served

Our analysis of national entertainment and media markets globally reveals an almost perfect correlation between the relative size of the under-35 population and growth in entertainment and media spending—confirming that younger consumers are now the primary drivers of global growth. Our analysis of total entertainment and media revenue growth in the world’s 10 youngest and 10 oldest markets in demographic terms reveals that, on average, entertainment and media spending in the 10 youngest markets is growing three times as rapidly as in the 10 oldest markets.

Shift 2. Competition: Content is still king

In a world where Netflix can launch in 130 new countries in a single day, it’s easy to assume that content is becoming more globally homogeneous. But the reality is that content is being redefined by forces of globalisation and localisation simultaneously—and that while much of the industry is growing more global, content tastes and cultures remain steadfastly local.

Shift 3. Consumption: The joy of bundles

The ability for consumers to design and curate their own media diet has been one of the most powerful trends to emerge in the industry. But the bundle is far from dead, with video and cable incumbents—which were initially slow off the mark—now fighting back by offering their content on an integrated omnichannel basis, on TV, laptop, tablet, and smartphone. As take-up of these new-style bundles grows, we believe the bulk of digital OTT mass-market services will gradually be reabsorbed into aggregated offerings that will echo the traditional analogue-style bundle, but that will be more flexibly priced and available on a full range of devices. When this happens, the competitive battle may move up a notch, as cable, technology, and telecom players fight over gaining access to distribution.

Shift 4. Geography: Growth Markets

Generally, entertainment and media companies had one set of expectations about developed markets (slow growth, low regulation, easier to access) and another about developing markets (rapid growth, high regulation, harder to access). But the dynamics are shifting rapidly as disruption pushes markets to develop in different ways, meaning “opportunity” economies—even within the same region—can display significantly varied growth patterns.

Shift 5. Business models: Transforming with trust

Today’s entertainment and media market includes technology companies racing to become hybrid content companies, and traditional publishers evolving the other way to emerge as hybrid technology companies. This underlines how the growth of technology and digitisation is acting as a centrifugal force—breaking up existing relationships; pushing large, generalist entities to give way to smaller specialists; and allowing smaller, nimble competitors to beat out incumbents. For incumbent advertising agencies, this opens up an opportunity to reorient themselves to become invaluable to markets, by bringing together programmatic capabilities, analytics, data aggregation, and native content to create the new “super” agency.

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Events & Places

ONE AFRICA MUSIC FEST!Sarkodie pulls out of DUBAI gig citing disrespect by organisers

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Celebrated Ghanaian rapper Sarkodie (Michael Owusu Addo) pulled out of a November 16 performance in Dubai due to reported incidents of disrespect on his team.

The “Highest” was scheduled to perform alongside other African giants at the just-ended Dubai leg of the widely-patronised One Africa Music Festival, but refused to mount the stage despite a successful soundcheck session earlier.

Journalist Eugene Osafo Nkansah reports that the rapper was shoved aside because Davido was ready to perform, never mind that he had just been announced by host Banky W to perform:

“During the concert, host of the show Banky W announced Sarkodie as the next act on stage after Nigeria’s Teckno performance and Sarkodie’s DJ, DJ Mensah mounted the stage but Banky W came back to announce Davido’s name after someone whipped to him on stage that Davido was next.

 

The show started at about 9:30 pm and ended at about 2:45 am and all the artistes numbering about 20 from different African countries(Kenya, Angola, South Africa, Ethiopia, Tanzanian, Nigeria etc) performed with the exception of Ghana’s Sarkodie.”

George Britton also reports of scuffles and arrests as a result of the unfortunate incident:

“When Sark was just about hitting the stage, Davido’s guy attacked Black Nana by pushing him to the floor to allow Davido perform. Ugly scenes. Slaps, blows, police arrest etc”, he posted on Facebook earlier this morning.

The rapper, his official turntablist DJ Mensah, and Dancehall singer Shatta Wale have all tweeted reactions regarding the incident.

Sarkodie was Ghana’s only rep at the concert, which also saw performances from 2face Idibia, Wizkid, Davido, Tecko, Diamond, Victoria Kimani, Cassper Nyovest, Tiwa Savage, Flavour, Emma Nyra among others.

One Africa Music Fest is described by organisers as ‘ Africa’s leading platform in showcasing the best and brightest musical talents in the continent, with the sole aim of solidifying Africa’s position within the entertainment industry on a global level”.

 

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BOOK LAUNCH: Samuel Ato Afful’s “Relevance for Success, Vol. 1” OUT this December!

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A Netherlands-trained Ghanaian Communication Expert and Life Coach, Samuel Ato Afful, is to launch his third book in December 2017 in Accra titled “Relevance for Success, Vol1”. The 60-page publication is a compilation of 40 original messages of motivation and empowerment detailing some carefully selected issues of daily life, and practical ways of dealing with them.

The Author, a Journalist by training, with expertise in media, communication and events management, states emphatically that “life must be enjoyed; and not endured. One may have to endure a situation, but for a period of time. At the end of the day, every human being must enjoy the life they live. There is therefore the need for every sane adult to carefully choose and/or select his/her friends, career path, and, be meaningfully selfish with decisions concerning their personal growth and development”.

As the immediate past and first General Manager of the Kumasi branch of YFM, a youth-focused popular radio station in Ghana, and having been involved with students development in the academia as Counselor and Senior Lecturer in Media and Communication Studies, Mr Afful has had the opportunity to interact with and learn at first hand, the very common, yet difficult to tackle, challenges of the youth across religions, race and geographical location. This benefit of hindsight allows him to focus his writings on very practical issues, whiles proffering workable solutions to such.

The book, published in 2017 by Ginaric Publishers, a company owned by one of the students of Mr Afful, comes after four years of consistently churning out original daily words of motivation, and published on social media each morning by the Author. According to him, it’s about time he put some of his writings into a book for present and future generations to benefit from the knowledge and wisdom endowed him by God.
When asked the source of his inspiration for his writings, Mr Afful simply said “all the 40 issues dealt with in the book have a connection with my personal life growing up and even in adulthood. I get inspired by the Spirit of God as to what to write each morning. All messages are written in the morning. There has never been a moment where I had to write a message down for publication the following day. No. None that I can recollect. And one interesting thing is that I sometimes get inspired to write, especially on very sensitive topics, whiles sitting on the toilet seat.This compelled me to conduct some research which led to the finding that there is a link between the rectum and the brain”.
This is the first Life-Empowerment book by the Author; having written two books both on Journalism as a subject of study and as a profession and published in the years 2006 and 2015.
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Planet One and TV3 hold Home and Lifestyle Fair 2017

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Ghana’s biggest home and lifestyle brands will from November Friday, 24th to Sunday 26th gather for the maiden edition of the Ghana Home and Lifestyle Fair.

The event, which will hold at the Golden Tulip Hotel in Accra, will see an assembly of the best local and international home and lifestyle products on display over the three days.

Organizers, Planet One Multimedia, say they are optimistic the event will live up to its billing.

With support from the 20-year-old media brand TV3, the Ghana Home and Lifestyle Fair was informed by the need to have a one stop destination for everything around domestic needs and wants.

 


CEO of Planet One Multimedia, leading event organizers, Gilbert Boakye Nhyira says:

“We look forward to a good show. We have put in a lot of work and we are hopeful that the exhibitors and patrons alike will have a lot of positives from this three-day event.

“What we are putting together, is the biggest super discounted fair ever to be held locally. We wanted a platform for all manufacturers, dealers, importers, suppliers of electronic appliances and home decor and accessories, lifestyle products; home owners and related needs such as internet, security and insurance.”

Exhibitors can book by calling 0244627609, and can also pick up registration forms at the premises of Tv3.
The Ghana Home and Lifestyle Fair 2017 is powered by Planet One Multimedia and in partnership with TV3 and 3FM (Media General), and supported by Golden Tulip Hotel. The event is FREE TO THE PUBLIC.

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The Lycée Français Jacques Prévert of Accra celebrates maiden “World French High Schools Week”

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The Lycée Français Jacques Prévert of Accra (LFA) is the only accredited institution of French education in Ghana.  It is enriched with experience and the dynamism of the network of AEFE institutions to which it belongs and will from 12th to 19th November 2017 partake in the first edition of:

The World French High Schools Week

The LFA is one of the French educational establishments operating under the management of the Agency for French Education Abroad (AEFE) that oversees no less than 494 institutions and schools more than 340, 000 pupils across the globe.

The LFA represents a medium of cooperation between France and Ghana. There are partnerships with the Embassy’s network in Accra, the French high schools within the sub-region and other schools in Accra. The institution makes it a top priority to meet the objectives set by the AEFE, namely: excellence, with an average success rate of 90% in the baccalaureate examinations, a high number of academic pursuits in French and international tertiary institutions (international opportunities), value-sharing, with the cohabitation of more than 30 nationalities and the showcase of French culture through the system of teaching.

Through close collaboration with parents, the administrative board and the school council, LFA is constantly improving its teaching and learning environment. As the educational arm of the French Embassy in Ghana, its objective is to as much as possible, open its doors to Ghanaian partners, as illustrated by the participation of the Ghana International School and Ecole Ronsard in this special week’s activities. Refurbishment and extension works are also set to be undertaken in the coming years. The school offers enrolments from kindergarten through to the high school level and prepares the pupils for French examinations while making provisions for transitions into other educational systems.

A summary of events taking place this week at LFA is as follows:

Monday 13th November

  • Theme: “Science, innovation and digital technology” – “International mobility of pupils within the network”
  • Videoconference between LFA’s 2nd Grade class and another 2nd Grade class in Laos as well as the departure of LFA high school students to Paris.

Tuesday 14th November

  • Theme: “Kindergarten, a distinctive French specialty”
  • Hosting of Kindergarten pupils, sports day and English slam poetry sessions.

Wednesday 15th November

  • Theme: “Sports in French institutions abroad”
  • Sports day : junior and senior high school tournaments – football/ basketball/ volleyball

Thursday 16th November

  • Theme: “The teaching of philosophy, culture and civic education”
  • Workshop on making of recycled paper, collection of donations for Beacon House Orphanage

Friday 17th November

  • Theme: “Artistic and cultural activities” and “ the inclusive school and the admission of students with special needs”
  • Workshops on art and Salsa, filming of Twi workshop, screening of Spanish movie and Flamenco dance performance.

Saturday 18th November

  • Theme: “Guidance on choosing academic and career paths” – “Former students French High Schools across the globe”
  • Press review breakfast meeting and videoconference with former students of LFA.

These activities will mobilize and bring together all the actors and partners of this school community comprising 570 students from kindergarten to 12th grade (age 3-18) of thirty different nationalities and 90 staff members including 55 teachers. The richness and specificities of the French educational offer in Ghana are evident in the selection of some of the themes featured in the course of the week.

This celebratory week, H.E. François Pujolas the French Ambassador to Ghana and Dr. Jean-Luc Mure, Head of Cooperation and Cultural affairs at the embassy, decided to visit the school on Tuesday 14th November, a day dedicated to welcoming new kindergarten pupils and to sports practice. “For the Lycée Français of Accra, this initiative affords the occasion to throw the spotlight on its dynamism, the commitment of the team and the success of its students. The French embassy is proud to be blessed with such a partner in education which directly facilitates integration and exchange between French and Ghanaian youth. This approach is fundamental to the relationship we wish to strengthen with Ghana.” he remarked.

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Makeup Ghana participates in 4th Global Business Forum on Africa – SEE IMAGES!

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Makeup Ghana, represented by its CEO/Founder Rebecca Donkor participated in the two-day Global Business Forum on Africa in Madinat Jumeirah, Dubai.  

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister, and Ruler of Dubai, the theme of the 4th Edition of GBF Africa was “Next Generation Africa”, and brought together 1,000 top-level participants, including government officials, policymakers, business and finance leaders, and entrepreneurs from across Africa and around the world, to discuss trade and investment opportunities that are blossoming across the continent.

Makeup Ghana, participated as part of a Ghana Investment Promotion Council (GIPC) delegation of private and government participants across multiple sectors. Makeup Ghana believes the cohort of attendees at GBF Africa provides the perfect launchpad for mutually beneficial collaboration between Dubai’s vibrant makeup and beauty scene and Ghana’s fast ecosystem.

The focus for Makeup Ghana’s participation was to properly project the economic impact of the Makeup and Beauty Industry in Ghana, especially its importance in creating and empowering female entrepreneurs and find partners who can help fulfil this agenda.

Makeup Ghana CEO, Rebecca Donkor emphasized this when she said:

” The Makeup & Beauty Industry in Ghana is growing fast and is a formidable force for economic empowerment, especially for female entrepreneurs.

However, to continue this growth trajectory, we need support from private and public-sector stakeholders within and outside Ghana. We are here to showcase the vast opportunities available in our industry and to also find partners to help train and build capacity within the industry through grants, equity funding and skills transfer between artists, retailers, brands, manufacturers in Dubai and Ghana”

 

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EIB signs deal with Temple Management Nigeria… holds Lyric & Tone with Jeff Okoh and BBA Naija’s Bisola

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The maiden edition of the Lyric and Tone event has taken place in Accra. The event featured two of Nigeria’s budding talents Jeff Okoh and Bisola.

Organizers, Africa 1 Media, EIB Network, Temple Management, Nigeria, and Empire Ghana said the session was to afford the two a rare opportunity to interact with the Ghanaian media.

CEO of Temple Management Company, Idris Olorunnimbe expressed his delight and the reception his team received, adding it formed part of their strategic partnership with Africa’s fastest media group EIB Network.

Wednesday’s event was held on the back of the signed partnership with EIB Network. The team had early on met with representatives of the Ghanaian media group promising to put each other’s expertise to use.

Bisola and Jeff Akoh have already recorded singles with Samini and Raquel ahead of a major attempt to make it into the Ghanaian market.

Lyric & Tone” will hold occasionally and would follow the same format.

In attendance at Wednesday’s event: CEO of EIB Network, Bola Ray, Andy Dosty, Kofi Kinaata, Brainy Beat, Samini, Raquel, and Nathaniel Attoh among others.

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