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PricewaterhouseCoopers forecasts 2016-2020 Entertainment & media outlook for Nigeria, S. Africa, Kenya

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The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow in the following years but the publishing industry is having to work very hard to make any headway, according to PwC’s Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya) released today. Despite a relative slower growth projection for the industry, the Outlook forecasts that South Africa’s entertainment and media industry is expected to grow from R125.7 billion in 2015 to R173.3 billion in 2020, at a compound annual growth rate (CAGR) of 6.6%.

“In spite of widespread disruption in the entertainment and media industry, as well as intense competition for consumer attention, there are growth opportunities aplenty for companies to capitalise from in the new media landscape,” says Vicki Myburgh, Entertainment & Media Industry Leader for PwC Southern Africa.

Digital spend is expected to drive the overall growth. South Africa’s Internet access market will rise from R39.4 billion in 2015 to R68.5 billion in 2020, as broadband – both fixed and mobile – becomes an essential utility.  “Although the forecast CAGR of 11.7% is lower than previously predicted, this still makes Internet access by far the largest contributor to total E&M spend,” adds Myburgh.

The Outlook presents annual historical data for 2011 – 2015 and provides annual forecasts for 2016 – 2020 in 11 entertainment and media segments for South Africa, Nigeria, and Kenya: the Internet, television, filmed entertainment, video games, business-to-business publishing, recorded music, newspaper publishing, recorded music, magazine publishing, book publishing, out-of-home-advertising and radio.

Aside from the Internet, the Outlook predicts that growth will also be seen in the video game market, filmed entertainment and television segments. “As Internet revenue continue to rise, the forecast for newspaper and magazine circulation is on the decline as consumers migrate from print copies to free online alternatives – and aren’t as yet moving to paid digital formats in great numbers,” says Myburgh.

South Africa has the largest TV market in Africa and continues to grow strongly, with pay-TV subscription revenues expected to expand by a 5.0% CAGR to reach R25.2 billion in 2020. The video game market is also performing well and revenue is forecast to grow at a CAGR of 5.6% to reach R3.7 billion in 2020, up from R2.8 billion in 2015. Social/casual gaming revenue overtook traditional game revenue for the first time in 2015 and is expected to be the key growth area over the next five years, exceeding R2 billion by 2020.

Alongside video providers, the B2B market will be a strong source of revenue for South Africa’s entertainment and media industry over the next five years. The amount of data that businesses are using for decision-making is increasing, and the tools used to access the information are increasingly cloud-based with more and more users gaining access via mobile handsets. The market is forecast to grow at a 4% CAGR to reach just under R11.6 billion in 2020.

By contrast, the newspaper market in South Africa is expected to be R1 billion smaller than in 2015. In 2015 total newspaper revenue was worth R9.1 billion, but this figure will drop to R8.1 billion in 2020.  Circulation figures are also forecast to start declining, as price rises are unable to compensate for the declining numbers of copies sold.

By the same note, South Africa’s consumer’s magazine market is also forecast to see a decline in later years. A growing number of South Africans are accessing magazine content and websites via their smart devices, but the boom in smartphone and tablet ownership will be the biggest driver for digital magazine revenue growth over the forecast period.

Although physical music continues on its downward trajectory, it is streaming revenue that will be responsible for keeping recorded music revenue from large falls. Digital music streaming revenue is forecast to rise from R74 million in 2015 to R437 million in 2020.

The report shows that South Africa’s total entertainment and media advertising revenue is expected to rise from R43.4 billion in 2015 to R53 billion in 2020, a CAGR of 4.1%, with only newspaper advertising revenue forecast to take a downward turn. TV advertising continues to dominate the market, but Internet advertising is combining scale with a great pace of expansion, and will become the second-largest contributor to revenue by 2020.

Myburgh says: “Entertainment and media companies are facing an ever more challenging and complex environment. Companies need a more detailed understanding than ever before of the various forces at play at a local level. Armed with such insights, both established and emerging players are well-positioned to capitalise on the industry shifts and lead the next phase of growth.”

Nigeria

Nigeria has one of the fastest-growing markets in the entertainment and media industry. In 2015 it saw 15.7% growth to reach US$3.8 billion, and with all segments forecast to rise over the forecast period, an 11% CAGR is anticipated. Internet advertising will see the fastest growth over the forecast period, and will come predominantly in formats designed for mobiles, in keeping with the prevailing method of Internet access in the country. TV advertising is also benefitting from strong economic growth and an emerging middle class with a higher disposable income.

Kenya

Kenya’s total entertainment and media industry was worth US$2.2 billion in 2015 and is expected to be worth US$3.3 billion by 2020. Internet access again will be the main contributor, if not as dominant in Kenya as in Nigeria, accounting for 43% of the total market in 2020.

Five key shifts emerge amid the continuing disruption

As these high-level trends play out, our research has pinpointed key shifts occurring in each of five dimensions of the entertainment and media landscape: demography, competition, consumption, geography, and business models. Simultaneous and interrelated, these five shifts influence and play off one another. They should serve as a serious call to action for both industry incumbents and new entrants to seek out growth opportunities in markets worldwide.

Shift 1. Demography: Youth will be served

Our analysis of national entertainment and media markets globally reveals an almost perfect correlation between the relative size of the under-35 population and growth in entertainment and media spending—confirming that younger consumers are now the primary drivers of global growth. Our analysis of total entertainment and media revenue growth in the world’s 10 youngest and 10 oldest markets in demographic terms reveals that, on average, entertainment and media spending in the 10 youngest markets is growing three times as rapidly as in the 10 oldest markets.

Shift 2. Competition: Content is still king

In a world where Netflix can launch in 130 new countries in a single day, it’s easy to assume that content is becoming more globally homogeneous. But the reality is that content is being redefined by forces of globalisation and localisation simultaneously—and that while much of the industry is growing more global, content tastes and cultures remain steadfastly local.

Shift 3. Consumption: The joy of bundles

The ability for consumers to design and curate their own media diet has been one of the most powerful trends to emerge in the industry. But the bundle is far from dead, with video and cable incumbents—which were initially slow off the mark—now fighting back by offering their content on an integrated omnichannel basis, on TV, laptop, tablet, and smartphone. As take-up of these new-style bundles grows, we believe the bulk of digital OTT mass-market services will gradually be reabsorbed into aggregated offerings that will echo the traditional analogue-style bundle, but that will be more flexibly priced and available on a full range of devices. When this happens, the competitive battle may move up a notch, as cable, technology, and telecom players fight over gaining access to distribution.

Shift 4. Geography: Growth Markets

Generally, entertainment and media companies had one set of expectations about developed markets (slow growth, low regulation, easier to access) and another about developing markets (rapid growth, high regulation, harder to access). But the dynamics are shifting rapidly as disruption pushes markets to develop in different ways, meaning “opportunity” economies—even within the same region—can display significantly varied growth patterns.

Shift 5. Business models: Transforming with trust

Today’s entertainment and media market includes technology companies racing to become hybrid content companies, and traditional publishers evolving the other way to emerge as hybrid technology companies. This underlines how the growth of technology and digitisation is acting as a centrifugal force—breaking up existing relationships; pushing large, generalist entities to give way to smaller specialists; and allowing smaller, nimble competitors to beat out incumbents. For incumbent advertising agencies, this opens up an opportunity to reorient themselves to become invaluable to markets, by bringing together programmatic capabilities, analytics, data aggregation, and native content to create the new “super” agency.

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Teephlow, Kuami Eugene, Kelvynboy perform at UCC Closeup Campus Tour (+IMAGES)

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The University of Cape Coast was the place to be last Friday as the University felt the heat of the Closeup Campus Tour.

The show which saw award-winning artistes like Teephlow, Kuami Eugene and Kelvynboy move the crowd to the highest level.

Other artists who performed on the night included B4Bonah, Obkay and Real MC.

But it wasn’t all about them last Friday, staying true to Close Up’s “Break The Barrier” mantra, other upcoming artists were given the opportunity to perform on the same stage Adina, Kwesi Arthur and Kelvyn Boy performed on.

This was a major confidence booster for the young artiste who will undoubtedly record that moment in history as one of their own “Break The Barrier” moments.

The BreakTheBarrier competition was tough in Cape Coast but the luckiest among the contestants was UCC’s own Rap Dizzle. The rapper beat 11 other competitors to win the 2018 Close Up Cool Breeze Campus tour edition in Cape Coast.

As the winner, Rap Dizzle will get another rear opportunity to break another barrier and represent his school on the Close Up Cool Breeze Campus tour bus.

As part of the fun-filled activities, Close Up Cool Breeze shared some goodies including mugs, towels and cash prices.

The next stop for the Closeup Campus Tour is the Koforidua Technical University.

 

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OUT NOW! TICKETS FOR Ghana Meets Naija hit physical stores

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Empire Ghana, organizers of the annual Ghana Meets Naija have announced that tickets for #GhanaMeetsNaija18 are out at major physical outlets, and are selling for 120, 200 and 300 cedis.

Tickets are available at LIVE FM, STARR FM (located in the Meridian House, Ring Road), opposite Ecobank, and close to Nima Junction. Other outlets include Accra Mall, Achimota Mall and West Hills Mall, as well as Empire Ghana offices (located at Ridge, Accra, close to Alisa Hotel),

Patrons can also download the flexipay app on Playstore and Appstore, and make their purchase. Platinum tickets/ tables can be reserved on 050 564 6657 and 0558434907.

The 8th Ghana Meets Naija is on June 9 at the spacious FANTASY DOME, Trade Fair, La, Accra. The call for a bigger event for the annual Ghana Meets Naija concert has been heeded to by the organisers, Empire Ghana, as this year’s concert makes its debut at the facility located at the International Trade Fair, La. Fantasy Dome boasts state-of-the-art facilities and has already hosted a number of high-profile events.

Over 5000 people are expected to attend the event, which has constantly proven a sought-after platform for the West African nations to play out the musical sibling rivalry that exists between them.

Dubbed the “Rescue Mission”, this year’s event will also witness  performances from Stonebwoy, who is famed for his outstanding live gigs, KiDi, Kuami Eugene, King Promise, Patapaa, and Fancy Gadam. Nigeria will be represented by Wizkid, Mayorkun, and Mr. Eazi. More acts are expected to join the roster, organisers say.

Usually overbooked, the concert, widely deemed the biggest West African show, has previously been mounted by A- Listers as Shatta Wale, Sarkodie, Falz, Tiwa Savage, Davido, Naeto C, R2Bees and a host of others.

This year’s sponsors include Kasapreko Alomo Gold and Storm Energy Drink, Allied Oil, Somoco Ghana Ltd, Nasco Mobile, Kirusa, Point and Play, Rova Surveillance, Tang Palace, Fix Consult, EIB Network (Starr FM, Live FM, Gh One TV, Kasapa FM, Empire FM, Ultimate FM, Abusua FM), Graphic Showbiz,  Y FM, Aftown Music, Muse Africa, Ghana Music.com, West Hills Mall, Achimota Retail Centre, Accra Mall, Timepiece Gh.

The 2018 Ghana Meets Naija concert is powered by Empire Ghana.

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B4bonah,TeePhlow,Kuami Eugene others invades UCC for Close Up Cool Breeze Concert

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Award-winning artistes Kuami Eugene, TeePhlow and Kelvynbwoy will take the party to the University of Cape Coast this Friday.

Dubbed #BreakTheBarrier, the event will give an opportunity for an upcoming artiste to breakthrough to mainstream music.

The Campus Tour is an initiative of Close Up Ghana to break the barrier and connect with the youths of Ghana through entertainment.

Among the several artists who would perform on the night is rapper O’bkay of  MTN Hitmaker fame and Tema based Afropop star and Dear God crooner B4Bonah.

The Campus Tour is an initiative of Close Up Ghana to break the barrier and connect with the youths of Ghana through entertainment.

The Close Up Cool Breeze gives you up to 12 hours of fresh breath.

This youth centric brand is giving young people the confidence to break the barriers with the power of fresh breath.

As these young talented musicians bring their act to the University of Cape Coast, the students of the university will get the unique opportunity to make to gain the confidence they need to break the exam barrier.

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Collaborating for Growth – Aftown music is set for AfroMusicon 2018!

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After a year of operations in Ghana, over 22,000 subscribers and 300 signed acts; it’s become evident that both artists and music lovers are receptive to the business side of music.

Aftown exists not only to help artists make money but also for music lovers to have a one-stop shop to download and stream all their favourite songs from artists they love. So far, artists like Akan, Worlasi, Stonebwoy, EL and more have benefited from the marketing and sales opportunities that Aftown has to offer; selling their singles and albums to thousands of their fans across the country and across the world.

So when word came in from EchoHouse Ghana of the AfroMusicon initiative, it was only right that Aftown came on board to help push the grand agenda; The Business Of Music.

We believe artists should be able to make a living from their art, and conferences like AfroMusicon play a major role in enlightening the artists with respect to opportunities available and measures they need to put in place to secure revenue from their music. Aftown, along with its partners DGN, BBNZ LIVE and Sound Effects, will be playing a major roll in maiden AfroMusicon conference. Look out for the Aftown music workshop, concerts and panel discussions. Sign up to Aftown and get all the info first hand!

 

AfroMusicon is hosted by EchoHouse Ghana, in partnership with InnovaDDB and Pulse Creatives and supported by Trace, Kuulpeeps, BBnZ, DGN, Ameyaw Debrah, Harmattan Rain, NYDJ Live Media, George Britton Media, GhudMusic, Enewsgh, StarrBuzz and TalkMedia GH, Kobby Kyei Media, MiPromo and Ghana Music.

The conference will focus on how musicians can capitalize on existing platforms and opportunities to make money off their passion. Visit www.afromusicon.com or follow @AfroMusicon on all social media platforms for more information or call 0500003344 to sponsor.

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Pascal Amanfo joins the Amoateng Pastors for next level Conference

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Nigerian film director, based primarily in the Ghana film industry, Pascal Amanfo after announcing that he is a man of God in 2015 is yet to speak at one of his biggest events.

The filmmaker has been announced as one of the ministers to give a sermon at the 2018 Next Level Conference in Accra starting May 27 to June 3 this year.

The event expected to happen at the Power of Worship International church at Spintex Road aside Pascal Amanfo will have the three Amoateng brothers who are men of God also speaking at the week-long event.

Pastor Brian Amoateng together with his elder brothers, Pastor Daniel Amoateng, Prophet Sampson Amoateng will minister to patrons who will attend the Next Level Conference. Abena Brigidi is also named as the only female speaker for the Christian event starting on May 27.

The conference will witness performances from several top Ghanaian gospel musicians. The Sunday, May 27 to Thursday, May 31 shows start from 6 pm and Friday, June 1 to June 3 events also commences from 9 pm each day.

Prophet Daniel Amoateng, a civil engineer, author, philanthropist and a servant of God is the founder and leader of the Power of Worship International church located at the Spintex Road, basket bus stop in Accra.

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W.E.B DU BOIS MEMORIAL CENTRE FOR PAN AFRICAN CULTURE Hosts 2018 African Union Fashion show & Bazaar

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The W.E.B Du Bois Memorial Centre for Pan African Culture under the auspices of Ministry of Tourism, Arts and Culture, Accra, in collaboration with the Fashion Department of Accra Technical University, will from May 18-19 host an African Fashion Show and Craft Bazaar.

The event is being held in commemoration of the African Union (AU) Week under the theme “Sustaining Africa’s Authentic Fashion and Clothing Industry”

Officials say the objective of the programme is to promote the “African Fashion, Clothing and Textile Industry, as well as, providing a platform for the Final Year Students of the Fashion and Design Department of Accra Technical University to showcase their creative designs as part of their academic assessment.

“It is an event which is strategically designed and crafted to give a platform for the African Fashion, Clothing and Creative Arts Industry as well as the general public to engage in a relaxed and fun atmosphere.”

Some One Thousand (1,000) people including Government officials, Diplomatic Missions, Pan Africanists, Trade groups, Students, Cultural groups, and Craft Vendors are expected to attend.

The official launch will be performed by the Hon Minister for Tourism, Arts and Culture, Madam Catherine Ablema Afeku on Day One; Friday May 18, at 9.00am. It will be followed by an Exhibition and Craft Bazaar, which would continue the next day till 6.00pm.

The two-day event will be climaxed by a Fashion show by the Accra Technical University Fashion Department.

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