Leading local brand Avnash Industries Ghana Limited has unveiled a new look for its Golden Drop Oil.
At a ceremony to officially announce the makeover, the company also unveiled a new look for its locally grown Royal Farmers Rice and soap brand OLY.
The event was attended by some of Ghana’s leading corporate figures who saw at first hand, all three revamped products offered by Avnash.
Officials said the new look of all three products was in line with its corporate mission, which at the very core aims to stay relevant at all times.
Chief Executive Officer Jai Mirchandani said:
“Our belief is that the common man has the best mindset for a hope of peace, progress and prosperity in the coming days. Our soil to Kitchen strategy is what we believe is the key answer to eradicating poverty and getting out of the inherited rise of food prices.
“We believe that the prosperity of Citizens comes from a continued effort to build and succeed in both the Agricultural and the industrial fields. If we want to make our motherland happy and productive then we must support solely and wholly the well-being of the masses.
“The Golden Drop Campaign has come out with a positive campaign encompassing a great theme to bring out the best of Ghana. The use of the Ghana flag colours and the positioning of being the Mind, Body and Soul of Ghana is much needed to propel the country to a positive mindset.
“We believe that whatever we produce in Ghana, be it oil, soap, or rice that it has the dreams, hopes, aspirations and spirit of the people. We are sharing their story through our brands.”
With some 45 years of experience in West Africa, Europe, USA and India, Avnash is a flagship brand of the Mirchandani family.