The revamped Live 919.9 FM goes slightly official today.
Months after operating a music-only test transmission, the station, formerly based at the Dream House building in Tesano in Accra, goes partially commercial this morning ahead of full programming.
Ms Naa, the former morning show host of competing brand YFM is back on radio – after a short break – to host Live’s morning show. Naa, who has returned home from a short break in the U.S stages a return to radio hoping to help her new station win in that department on youth-friendly, urban radio.
enewsgh.com is told Antoine Mensah, perhaps one of the most talented heads on urban radio, will host the mid-morning show when full programming starts, with Sammy Forson also doing the drive.
Station handlers say they are hoping to breakthrough as fast as they can, to fend off any possible competition.
LIVE FM was taken over by the EIB Network media group in January. READ HERE. It recruited a crucial core of the on-air staff at YFM; MsNaa, Sammy Forson and Jay Foley, who have since been joined by former Radio Gold presenter, Kofi Okyere Darko (KOD), who also doubles as the Events Manager. Already part of the team is Jeremie Van Garshong, who worked with the old team, and has been retained by the new owners, as well as a number of young presenters from GHOne Television including Berla Mundi.
This website is also able to report that Van Garshong will host the after-drive from 7-10pm, a slot that got her a lot of following while at YFM.
LIVE FM is another operating on-air unit of EIB Network, the media group which has broadcaster Kwabena Anokye Adisi (Bola Ray) as CEO, and former Finance Minister, Kwabena Duffor, as Chairman.
The media group also owns Starr FM in Accra, Ultimate FM in Kumasi, Empire FM (Takoradi), Agoo FM (Nkawkaw), and HI FM (Koforidua), as well as the Daily Heritage newspaper, which is relaunching in the next few weeks.
The group is also planning a new television station as well as some more radio properties in Kumasi and Tamale, enewsgh.com can add.
By: Obed Boafo/enewsgh.com/Ghana