A Say-No-To-Downloads campaign is in the offing. The initiative is aimed at encouraging music fans to purchase music off digital music platforms including iTunes, Deezer , Spinlet and Spotify.

At a press conference to officially make payment to artists for their content on Youtube and music online store platforms, Nana Kissi, an official of MiPromo Media, adviced that musicians take advantage of the digital age to earn more money and not rely on CD sales only.

“Artistes can make a lot more money if they produce original content. The likes of Osibisa and Ebo Taylor are benefiting off their hard work because they decided to sell their music/video the digital way and not rely on CDs only.”

MiPromo Media is a multimedia outfit that manages and monetizes digital contents (video/audio) on behalf of its owners. With a following of 70,000 subscribers and 17 millions views on Youtube, it prides itself as the nation’s foremost content aggregator and monetizer. They also design album covers for musicians as a tie-in to their digital brand building.

Shatta Wale, Pope Skinny and representatives of Kwabena Kwabena and Ruff N Smooth were presented with envelopes containing signed cheques by the MIPromo Meid and Ghanamusic.com team.

Wale is said to have made about 16,000 Ghana Cedis within a period of 12 months.

By: Gameli Hamelo/enewsgh.com/Ghana