A interactive education campaign about the deadly Ebola virus has been launched as part of critical responses required to prepare the country to effectively curb any likely outbreak.

Dubbed ‘Step-Out’, it is an initiation of the staff and management of financial institution Beige Capital, with the assistance of various Municipal and District Health Directorates within the areas where the company operates, and sees staff members go into market centres across the country to sensitise the grassroots about the disease, and offer preventive solutions.

“Public health messages are being disseminated to the population to avoid confusion and provide advice on how to avoid the infection” stated Samuel Kwatia, COO of Beige Capital.

He continued to explain that the current education in the country about Ebola is non-interactive.

“It is too one-sided and often formal, and does not give more people the opportunity to ask questions, or to hear the message in their native languages, which would enhance the public’s understanding about Ebola”.

The current outbreak of the Ebola Virus Disease, in other African countries where it has struck, is said to have had a nerve-wracking fatality rate of up to 90%.


In Sierra Leone and Liberia the impact is said to have brought the two countries to a complete halt on two occasions in July and August 2014, when a national emergency was declared and all persons where asked to stay indoors to prevent human contact.

To think of its likely impact in the lives of Ghanaians and the overwhelming negative bearing it can have on the already delicate economy, is enough to get everyone on-board to prevent Ebola’s deadly strike in Ghana.

The launch outing took place in Accra on 23/24 August, when staff of Beige Capital in the capital city took time off their busy banking hours and went into the local markets, where an outbreak could spread quite easily, to add a personal touch to the Ebola Education.

“More than half of our population access our local market for various needs, and I am troubled about the level of understanding and knowledge of preventive measures, in the midst of brisk ongoing business” Mr. Kwatia added worryingly.

The focus of the campaign is to encourage all key stakeholders to act and step-out before Ebola steps into our lives.

The campaign which is set to continue in the Ashanti Region this week, will inform the local communities on the preventive measures and symptoms and how suspected cases ought to be handled.

Ebola virus disease (EVD), formerly known as Ebola haemorrhagic fever, causes a severe acute viral illness often characterized by the sudden onset of fever, intense weakness, muscle pain, headache, diarrhoea and acute vomiting. In a related health concern, staff of Beige Capital have also made donations of Medical Supplies to the La General Hospital on Friday August 22, 2014 to help deal with the current outbreak of Cholera.

The LA General Hospital is currently the hardest hit hospital with the Cholera outbreak with the hospital being overstretched. In many instances critical hospital supplies have run out, making it difficult for Health Personnel to effectively manage the situation.

The Hospital is said to have recorded more than 870 cases with fifteen deaths.

The disease is said to be prevalent in the Ga West Municipality. BEIGE Capital is licensed by the Bank of Ghana and through highly professional business practices it has become business partners to many high-level corporate institutions in Ghana, a reference point for business excellence and a role model in the financial services industry.


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