BEST IN GHANA magazine, also known as B.I.G. magazine, was officially launched on Saturday the 1st of March 2014 at the Royal Senchi resort near Akosombo at 11:00 a.m.
In attendance was a section of the business community comprising representatives from OREL Ghana, DPS International Ghana, B5Plus, MJ Grand Hotel, the Royal Senchi, and a number of stars, prominent among who were Cwesi Oteng and Fanny Agyare the new fashion sensation.
B.I.G. magazine is a 60 page quarterly business and tourism platform with focus on Ghana as an emerging destination of choice in Africa. Our mission is tailored towards promoting the very best that Ghana has to offer, using very innovative concepts. We endorse and actively champion the paradigm of a new Ghana that must move on from the mould of Gateway to West Africa to assume a new status of Africa’s Gateway and Ultimate Destination.
Our brand is Ghana, and our message is that Ghana has come of age to aggressively promote a deliberate and pragmatic agenda of new possibilities. We position ourselves as a dynamic print and electronic platform that seeks to extensively project Ghana’s varied brands first to the Ghanaian and then to the larger global market for synergy and accelerated growth. We are also tailored to the advertising and branding needs of the Ghanaian business community.
A peek at the historic maiden issue reveals interesting stories touching on Ghana’s emerging hospitality and tourism industry, the booming real estate market and our evolving shopping and retail culture, among others.
CIRCULATION & BRAND STRATEGY
With an initial circulation of 2,000 copies (circulation in Q2 to increase to 5000 copies), BIG magazine is primarily aimed at a niche readership of local, continental, and foreign investors and tourists as well as educational institutions. As part of our brand strategy, we are extending circulation to some key destinations in Ghana (Accra-Tema, Kumasi, Sekondi-Takoradi, Sunyani, Koforidua, Cape Coast, Tamale, Ho), Africa (Lagos, Johannesburg), and Europe (London) within the first month of its launch.
We are collaborating with local airlines, top hotels, blue-chip companies, regulatory institutions, trade associations, Ghana’s missions abroad and foreign missions in Ghana for the magazine to be made available as free complimentary copies, notwithstanding a nationwide circulation at various tourism facilities and selected institutions.
We are very active online at www.bestinghana.com. An e-version of BIG magazine can also be perused online. Our website is very interactive with ample space for brand representation and publicity. We also accept interesting stories and articles from the public based on merit and our editorial policy.