Musicians should be creative story tellers. It is a basic rule in music production. In other words, an artiste’s work must offer a different kind of feel.

The strength of an album is always embedded in the quality of the roll in which it is presented. Track after the other, it should entice a consumer.

Some notable Ghanaian music albums that have captured the essential ingredients of great story telling over the years may include Sarkodie’s “Rapperhollic”, Okyeame Kwame’s “The Versatile Show”, Trigmatic’s “Soul.u.tions”, EL’s “Something Else”, Asem’s “Solid Grounds” and Manifest’s “Immigrant Chronicles: Coming to America”.

The Ghanaian music industry was solely built on a strong highlife foundation, which had the players tell stories in the most adroit manner.

Then came Reggie Rockstone’s hiplife, which led to the birth of Obrafuor’s “Pae Mu Ka”, till date, largely touted to be the “best hiplife album of all time.”

Hiplife has now taken over urban radio, it’s evident in the playlist of disc jockeys. Tellingly, the genre now has a strong hold on local music, relegating others to the background, although dancehall has since made a stronger case of relevance.

The singles vs. albums debate.

But what’s the thing with more of today’s mainstream artistes putting out singles than albums. More artistes are taking to putting out singles than albums.

Technology has made most musicians lazy.

The changing trends of the music trade has made it so they often say, preferring to have that one, big hit song, which can stay on radio for months than to have an entire album and see it perform poorly on the shelves.

By: Abdullai Ishaak/enewsgh.com

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