When it was announced that Dancehall singer Shatta Wale would, today October 12, appear on Zylofon FM’s morning show, Showbiz Agenda, it was widely expected that even though he was there to promote his album launch concert scheduled for the Fantasy Dome tomorrow, he would address the most prominent issue across the entertainment landscape over the past few days — Sarkodie’s rap freestyle, “My Advice.”

Widely-lauded, the “diss song,”  rendered over instrumentation for Joey B’s “Ranger,” addresses without namedropping specifically, Shatta Wale’s perceived boastfulness and frequent disparaging remarks against colleague musicians.

But, in a fashion not exactly characteristic of the loudmouthed Shatta Movement head huncho, he stayed clear of anything even remotely related to the diss record, which has been touted as an apt and iconic submission from Sarkodie’s camp, by celebrities and a wide section of the general public. Throughout the interview, compered by broadcaster Sammy Flex, no questions in that direction were posed to him, and when panel members attempted to draw a response from Shatta Wale, their questions were “overruled” by Flex.

Flex’s conducts, coupled with the fact that the show closed with Joyce Blessing’s “I Swerve,” suggests that it was a deliberate editorial policy by the station, which is sister-company to Zylofon Music (the imprint to which Wale is signed), to circumvent matters arising from the Sarkodie response track.

Flex however noted that he would hold another interview with the “Kakai” man after the show, to address other issues. It remains to be sen if that particular interview will actually come off.

On the show, Shatta Wale announced that he will be principal performer at the concert tomorrow, supported only with a performance by his partner, Michy (who is currently promoting her single, “Spend Di Money.”)

The Reign album, consisting a single feature (Nigeria’s Olamide), follows the Cloud 9 EP (October 2017), and After the Storm Album (May 2016).

Songs on the 17-track project include “Don’t Baby my Baby”, “Rosalinda”, “Amount”, and the widespread “Gringo.” Producer MOG, Showerz Ebiem, Damage Music, and Shatta Wale himself (who produces under the alias “Da Maker”) programmed beats for the project.

 

 

 

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