This week sees the official launch of IROKOtv in Ghana. The home of Nollywood and Ghanaian movies, and Africa’s leading digital entertainment company, has landed in Accra, to bring the best movies and original TV series to Ghanaian fans. Some of the most recent movies and TV series include Stalemate, Ghana Must Go and Black and White.
Launched by Ghanaian superstar Jackie Appiah, IROKOtv has rolled out over 25 bright pink kiosks across Accra, that will enable users to download Ghanaian and Nigerian movies and TV series directly onto their mobile devices, without using any of their data allowance. Kiosks can be found in areas including Accra Mall, A & C Mall, Oxford Street Osu, VVIP Circle, KFC Haatso, Pure Fire Ministry Achimota, Adenta SSNIT Fats, Accra Polytechnic, National Lottery, Accra Central and Lagos Avenue.
Jackie Appiah says: “I have worked with IROKOtv since their earliest days, and am so proud that they are now coming to Accra to bring even more amazing Ghanaian and Nollywood content to our fans here. The IROKOtv app is really easy to use, the selection of movies is really impressive and now, especially with the free downloads from the kiosks, it couldn’t be easier. Whether you’re in hair and makeup on-set, which is where I often catch up on my content, or you’re on the trotro headed to work, you can watch your favourite stars anytime, anywhere”.
IROKOtv will be launching across Accra with a team of nearly 30 and expect the number of staff to increase to 140 by the end of November, to bring 100% Ghanaian and Nigerian movies and TV series to subscribers’ mobile phones, for only GHC 25 for a one year subscription. IROKOtv kiosks will be staffed six days a week – from Monday to Saturday – and movie fans can purchase subscriptions, download the app on their smart phones, and download movies directly onto their phone, data free. Here’s how to do it:
Step 1: Users can visit any of the kiosks and an agent will help them download the IROKOtv app on the user’s mobile device or tablet.
Step 2: The agent will also help the user subscribe to IROKOtv, facilitate offline payments and also provide free data download of the subscribers choice of Ghanaian and Nigerian movies or TV Series.
Step 3: Users can enjoy their download movies at their own convenience – anytime, anywhere, anyplace.
Jason Njoku, CEO of IROKO says: “Ghanaian movies and Nollywood are part of the fabric of African entertainment; the very best of African storytelling. We know that our Ghanaian neighbours cannot get enough great content, but that data costs have all too often been prohibitive to them watching content online. We hope that with the launch of the IROKOtv kiosks across Ghana that provide data-free downloads, and a one year subscription to IROKOtv at just GHC 25, we will be able to build an even bigger community of online Nollywood fans here in Ghana”.
IROKO is the world’s largest online distributor of African content. Launched in December 2010 as a YouTube channel, NollywoodLove, the company launched a dedicated movie platform www.irokotv.com on 1 December 2011 and has raised $40 million in funding from Tiger Global, Kinnevik and RISE Capital and the company has offices in Lagos, London, New York and Accra.