Directed by Eames, spoken word artist Poetra Asantewaa’s latest video addresses various beauty stereotypes women have to deal with on a daily basis.

“Love Yourself’, as the piece is titled, was released last year to critical reception. It was produced by Qube, and ultimately charges people to possess a sincere sense of affection for themselves without waiting for permission from another to do so.

Author of the landmark EP Motherfuckitude: The Naked Ones, Poetra (born  Ama Asantewa Diaka) is a 2016 OneBeat Fellow, as well as founder of Alikoto Clothing, Yobbings and Love Rocks.

Watch below:

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