Okechukwu Emeka, better known as “Reaction” has inked a deal with Avis Records.

CEO of Avis Records, Michael Avirieze (also known as Berry), explains the decision to have Reactions under the label saying; “Reaction is a major win for us because he has the spirit of an artist, he has what it takes to be an artist and he is a special product to sell to the larger market.

Within 5 years, he will be the main subject matter in the music industry, the label believes,  hence their willingness to put in all the works necessary to flower up its artist to the peak of his music career.

Reaction’s manager added that the record label will give him top standard exposure; to be known and identified by his brand, getting his music on all digital platforms and videos on all the highly rated TV channels across the globe; channel O, MTV Base among others,  making him attractive enough to earn invitation to perform at the Grammys and BETs.

Plans are reportedly far advanced for Reactions to collaborate with WizKid, Davido, Stonebwoy, Patoranking, Samini, P. Square, and Cynthia Morgan.

A splendid collaboration with Jupitar is expected to take over music charts in coming weeks.

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