Leading Ghanaian TV network, TV3 is set to become the home of COOL as it adds extra sizzle to its programming line-up with a millennial focused music and lifestyle programming block, 3 Music.
3 Music will air exciting music and lifestyle shows every weekday on a specially created time belt targeting the 16 to 25 years’ demographic. The shows will include chart show, 3Music Hotz which will countdown the hottest new music earning the attention of millennials, 3musicRequestline – weekly request show that will see 3music cameras invading various Accra hotspots to ask viewers to select their hottest Jams, 3Music Hotlist – which will play the hottest videos punched with entertainment news, interviews and competitions, 3music Presents, special music documentary programming. The highlights of the programming block is 3Music Flava – an exciting off the wall studio based show that unpacks entertainment news and stories that made the headlines within the week packed with stars, celebrity interviews, entertainment news and hot new music videos.
Commenting on this development the Programming Director at TV3, Joel Hammond stated that, “We are thrilled to introduce relevant, cool and edgy programming that is specially curated for the hard to reach young Ghanaian audiences. Packaged with cutting edge idents and graphics, advertisers can be rest assured this will become the relevant and biggest destination to reach young audiences”
3music will air within the 4pm – 5pm belt every weekday Mondays- Fridays, and repeated 11pm – 12pm late nite. Joel further added
Currently Ghana’s biggest TV network, TV3 has been at the forefront of innovating and introducing exciting and pace setting programming that targets its diverse audiences driven by a good dose of news, current affairs, sports, lifestyle, reality formats, music & entertainment.