Econet Media has continued its impressive channel acquisition run with the addition of two premium kids’ channels from Turner International. Kwesé TV which has already amassed a compelling collection of quality children’s channels, will add leading kids channel Cartoon Network and Boomerang to its programming line-up. This acquisition bolsters Kwesé TV’s strong kids offering to include beloved favourites such as Regular show, Teen Titans Go, Tom & Jerry, Scooby-Doo or Mr Bean and so much more to Kwesé audiences across Africa.
Cartoon Network is a funny and irreverent entertainment channel that offers 6 to 12 year old kids a getaway for non-stop fun, laughter and adventure through popular shows such as Ben 10, Powerpuff Girls or The Amazing World Of Gumball. Boomerang is a Cartoon Superstar haven offering 4 to 9 year old kids and their family, a diverse blend of contemporary remakes of popular shows such as Tom & Jerry Show, Wabbit, the Looney Tunes as well as brand new series and movies like Grizzy and the Lemmings, My Knight And Me or Oggy and the Cockroaches.
Turner’s range of kid’s channels offer the perfect balance of discovery and pure entertainment experiences. Children will be thoroughly captivated by the highly creative worlds and storylines of Adventure Time and Mighty Magiswords, learn problem solving skills on Ben 10 and Scooby-Doo, or family values on The Happos Family.
Speaking on the acquisition President and Group Chief Executive Officer of Econet Media, Joseph Hundah explained, “Our bouquet would be incomplete without premium children’s channels that are not only entertaining but also opens up a new creative world to our young audiences. Having these award-winning channels on Kwesé’s bouquet strengthens our children’s entertainment proposition and makes world class family programming available to our viewers. We know kids all over the continent will love the fantastic shows these channels have to offer, not only for kids but for the whole family.”
“Kids market is key for us and even more so in Africa, which is the youngest continent globally. We are thrilled to bring our brands to new fans and audiences across the continent. We look forward to sharing both Cartoon Network which is acclaimed for its original and very creative shows and Boomerang that is the reference for transgenerational and iconic shows with Kwesé’s audience” says Pierre Branco, Vice President and General Manager of Southern Europe and Africa for Turner.
This May Kwesé TV’s kids’ and families can look forward to brand new episodes of Ben 10, The Amazing World of Gumball and Nexo Knights on Cartoon Network. The Boomerang channel will air episodes of The New Woody Woodpecker Show, Oggy and the Cockroaches and an exciting line-up of movies from Boomerang Cinema films.
Viewers can enjoy uninterrupted hours of family fun and edutainment from Turner specially packaged for African audiences available through Kwesé’s multi-platform offering which includes satellite TV and Kwesé’s mobile app.
Kwesé’s satellite TV service is available in Rwanda, Zambia and Ghana while viewers outside these markets can enjoy TV on the move on the Kwesé App available for all iPhone and Android devices.
For more information on how to get Kwesé as well as programming schedule visit www.kwese.com
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
Focussed on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
For more infowww.kwese.com.