VRMG frontman Edem has described to BBC Newsday’s Julian Keane, his experiences as an African act doing music “via the web”.
The Koene hitmaker, while admitting the peculiar challenges of the Ghanaian act due to inadequate online sales structures for instance, also pointed out that there’s a lot on can harness regardless, especially with a properly built brand, online presence and fanbase.
Illustrating with a recent collaboration between himself and Nigerian colleague Patoranking, he also touched on he possibility of leveraging one’s internet image for music partnerships without even needing a face-to-face meeting.
Born Denning Edem Hotor , Edem first broke into the music industry as Ayigbe Edem, with his widely successful 2009 debut Volta Regime. He followed it up with Mass Production in 2011. A third one, Books and Rhymes was announced months ago. His music style is a fusion of hip-hop to dancehall, reggae and hi life. A brilliant discography consisting songs like Ghetto Arise, Heyba, Bougez, Bra fremi fremi, Nyedzilo, Kpordawoe, andKoene have made him among some of the country’s most sought after artists.
His forthcoming TAA (The African Answer) album will be distributed by world-famous eOne Music US.