Ahead of their album launch this Friday at Alliance Francais, Afro – Rock band Dark Suburb met with the press yesterday at the Kona Bar in Osu to discuss a variety of issues surrounding their brand and the record.

Explaining the message behind the album title (The Start Looks Like The End) , lead vocalist of the group narrated to bloggers and journalists how many people (including religious leaders) predicted their “end” right at the beginning of their career. But since bursting onto the music scenes in Ghana, they have received nominations for several laurels including the VGMAs, 4 Syte MVAs, and AFRICA awards, and the band believe that this is just the “beginning”.

Performing in skeleton masks, they look to highlight the point of their shared humanity and to remind the world that we are one people regardless of sex, race or social status.

Guest performers on the night  include Haywaya, VI Music’s Adomaa & Robin Huws, Poetra, No Wrappa & Fii, Kankam, Kacey & Dune, DJ Isaac Cool & KO-JO CUE, and proceeds from album sales go directly to creating awareness for social integration of the physically challenged in society.

The album launch is under the auspices of First Digital Media & Alliance Francaise with partners

Studio Reel, Alliance Francaise, Frozen Second, TIC Ghana & Muse Africa.