Taken in London, Jeremiah Danquah-Coffie (Jezza)’s latest photos come a few days after signing up for an ambassadorial deal with a global brand.

In a recent interview, the model discusses his decision for a location forĀ  this particular shoot: “I always love to appear expensive because my career is what pays my bills and just like any other business, I have to invest in it. I flew from Ghana to London for this shoot because the company I recently signed to wanted pictures of this kind — and when it comes to building a better brand for myself, I don’t care about how much I spend in that. For instance, I took care of this trip, shoot and every bill myself. This is how I respect my brand.”

Asked if he is thinking of doing other projects from the gains of his brand, Jezza reveals; “Yes I love music and besides, my entire family is music. Like my sister, Niiella who is selling urban Gospel in Ghana to the world, my brother and I produce beats as well and other relatives in our family do a lot of music-related projects. So to your question, my first step would be into artiste management, where I will help discover and sell these talents to other foreign countries. Actually I’ve started but working behind the scenes for now.”

See photos of his London shoot:


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