The world over, it is not unusual to come upon musicians and record producers involved in various forms of rivalry to emphasize their significance in the game. Competition proven to inevitable in the Ghanaian music industry; Obrafour -Lord Kenya, Obrafour- Okyeame Keane, Shatta Wale-Samini, and so on.
It’s therefore remarkable, revelations ace hiplife producer Da Hammer revealed to radio host Doreen Andoh in a recent interview:
“I have never felt the competition. Actually, most of the new boys say I inspire them so they don’t approach me like they are competing with me. They always say, ‘that’s the old man ooo’. And I’m on very good terms with all of them. I like to encourage them because they remind me of me, a twenty-two year old boy who released ‘Pae Mu Ka’ which ended up as the highest selling Hiplife album of our time. I’m amazed when I see them play some amazing beats,”.
Da Hammer, who claims to have “survived” such major forces as Zapp Mallet, Jay Q, Richie and Morris BabyFace, insists that he’s not felt threatened due to the uniqueness of his style.
“I survived all of them because I didn’t think like them. I thought like me. The problem with the producers now is that they always jump on the next big thing. I live in a different world. When you see Picasso’s paintings, you know. It has a signature, his paintings don’t look like Rembrandt’s. So as an artiste, why don’t you show them who you are?”, he explains.
Born Edward Nana Poku Osei, the label boss has been widely hailed for his style and longevity. His latest album, The Last of a Dying Breed, is scheduled for release in the coming months.
Gabriel Myers Hansen / ENEWSGH