mPedigree Network, the stellar company founded by Bright Simons, is the fifth most innovative company in Africa.
In a list compiled by FAST Company, mPedigree made it behind some of the continent’s most celebrated ideas such as the Kenya alternative wallet co,pany Mpesa, and global blue chip Samsung Electronics.
In a post, Fast Company described mPedigree as “a Ghana-based service that connects consumers to a product and manufacturer registry of the same name to help weed out counterfeit products in the African market.”
“mPedigree Network sells special software to drugmakers that enables them to attach a label with a unique 12-digit code to products. Once the drug is purchased, customers can text the code to an mPedigree number and ensure that their drug is the real thing.
“mPedigree is aimed at combating a huge problem in developing nations: finding authentic products. One of the most negatively affected industries is the African drug industry, which sees millions of counterfeit drugs flood the market each year through Asian channels.
“Since launching in 2008, the mPedigree platform has started ensuring the authenticity of everything from farming supplies (fake seeds are also a major problem) to fabrics and cosmetics, not only assuring consumers that what they’re buying is real but also protecting businesses operating in Africa. mPedigree now also has outposts in Lagos, Nigeria, and Bangalore.”
A successful story, mPedigree is the global leader in the use of mobile and web technologies in securing products against faking, counterfeiting and diversion.
Partnering more than two-dozen telecom operators, Fortune 500 technology companies, and regulatory agencies in several countries, mPedigree has created more than a technology platform; we have helped launch a movement.
Experts believe the counterfeit trade is worth about $700 billion a year. But it is the trade in fake medicines, in particular, that has raised the greatest alarm: nearly 2,000 people are estimated to die from falsified and sub-standard medicines yearly.
By powering partnerships, as well as delivering cutting-edge supply chain transformation technologies, such as our multi-award winning Goldkeys app and portal, mPedigree renders service to the world’s leading pharmaceutical and consumable companies with the shared goal of protecting consumers, enriching their lives and transforming their communities through a cleaner, better, supply chain.