Sneakers are not just foot wears to protect your feet when on the move but a fashion statement and definition of identity and personality.
All over the world, sneakers have become an integral part of pop culture. Hip Hop Superstars, Basketball legends and soccer heroes have made sneakers a must have in your closet if you are to be seen as trendy.
Here in Ghana, from the famous Nike Airforce and The Air Max 1 to the new Adidas Yeezy Boost by Kanye West to New Balance, Puma, Saucony, Lotto, Umbro, Converse, etc. there is no shortage of trendy and stylish Sneaker brands in Ghana.
Not long ago the Adidas Sportswear Company launched its operations in Ghana which is a testament to the “love affair” Ghanaians, especially the young and the young at heart have with sneakers.
And now on December 19, 2015, from 7am-6pm on the lawn of the Ghana Broadcasting Corporation, GBC, the country can now boast of its own Sneaker and shopping festival dubbed “Style N Sneakers by WN”, a one day only event providing a space for vendors and attendees to buy, sell, and trade some of the most sought after foot wears in the game.Entry is free.
CEO of Worlanyo Network, Mr.Worlanyo Tettey, the organizers of the festival says Ghana has earned pop-culture accolades thanks to a cultural renaissance that spans sport, music and entertainment.” and says Ghana can now add the sneaker festival to the ever-expanding list.
According to him, Style N Sneakers by WN (Worlanyo Network) is the first sneaker festival to be held in West Africa and it is an expo with an urban landscape, together with the rarest kicks combined with graffiti demonstrations, Live DJ battles, and the latest trends in sneaker culture. He also mentioned that the festival exists in other parts of the world e.g. SneakerCon (America), Son of Sneakers (France) and this is Ghana and West Africa’s own version.
He added that his organization feels it is time to advance the sneaker culture in Ghana as the festival seeks to elevate the sneaker culture, street fashion and urban arts.
He concluded that Style N Sneakers by WN is providing the platform to EXHIBIT, BUY, and SELL and would be celebrated in music, sneaker runway show, graffiti and clothing.