ACCRA based holding company, Class Media Group (CMG) will soon be launching its latest media acquisitions. Previously known as Adinkra FM, the rebranded radio station will be known as “Class 91.3FM”. Besides Class FM, CMG also has “Accra 100.5FM” which is the rebranded station formerly known as Meridian FM.
“We are very much aware of the intense competition on the media landscape. However, we believe there is still room for improvement in delivering great content to our audience, as well as value to our business partners,” says Mr. Donald Entsuah, Chief Operating Officer at CMG.
According to Mr. Entsuah, the two stations would focus on different segments of the market and thus it would determine their programming content as well. “Class FM” will operate in the upper end of the market with programming mostly in English while its content would be 70% talk and 30% music.
“Accra FM”, on the other hand, will compete in the lower or mass end of the market with most of its content presented in local languages, especially Akan. The COO is convinced that “Accra FM” will be a dominant force to reckon with when it comes to news, talk shows, music and everything else a radio station in the mass segment has got to offer to its listeners and clients.
“Class Media Group is entering the media landscape at a critical time in our broadcasting history,” but he and the entire team at CMG are convinced that they would take the market in every city and town in which they have a radio station.
Besides their Accra-based operations of “Class FM” and “Accra FM”, CMG also has acquired nine more radio stations across the country all of which will start operations very soon. They have two stations in Kumasi, one in Takoradi, one in Tamale, one in Ho, one in Tarkwa, one in Sewhi Akontombra and others.
To ensure that they would be able to achieve the goals they have set for themselves and to draw listeners to the stations, CMG has recruited some of the leading presenters and behind-the-scenes people at both Class FM and Accra FM.
Taking up the mantle as the host of the morning show on “Class FM” will be a tried and tested radio presenter in both Kumasi, Takoradi and other places. He has worked with “Kapital 97.1 FM”, “Good News FM” and other radio stations in Ghana and will be unleashed when the time comes.
The man who has been tapped to head programmes at “Class FM” is former producer of “Super Morning Show” and “Newsfile” as well as head of Thought Leadership at “Joy FM” Sedem Ofori who brings with him a worth of experience in programming and production.
Also joining “Class FM” as news editor is former assisting news editor at “Joy FM” Alex Kobina Mensah who promises that “Class FM” will “deliver accurate, creative and distinctive news with speed to listeners as it unfolds, providing unparalleled perspectives to stories we cover.”
Also brought in as head of programmes at “Accra FM” is another man who has over two decades worth of experience in that area who has been both a lecturer and a practitioner and was for a long time the head of programmes at “Adom FM” in the person of Nana Apeanti.
Nana Apeanti will work with Chief Jerry Forson who has had previous working experiences with “Radio Peace”, “Biyac FM”, “Pink FM” and “Breeze FM” as well as Nana Amapadu, Emmanuel Duah and others at “Accra FM” to ensure that they compete favourably with the big boys in the mass market.
How do they intend at CMG to cut through the media clutter? “At Class Media Group (CMG) we understand that media is no longer just a driver of marketing messages. We believe it is a critical component of our clients’ businesses. And that is why we seek to deliver business impact beyond marketing and communications,” says Mr. Donald Entsuah.