The new Grace Mighty Malt (PREMIUM IN NATURE) non-alcoholic malt drink, distributed by GraceKennedy Ghana limited, a subsidiary of GraceKennedy Group in Kingston, Jamaica, of which Grace Foods UK Limited is a part of, has officially been launched into the Ghanaian market.

During a short but colourfull launch last Friday, the General Manager of GraceKennedy Ghana Ltd., Jerome Miles noted that the GraceKennedy Group, which was established in Jamaica in 1922 comprises a varied network of some 60 subsidiaries and associated companies located across the Caribbean and in North and Central America, Europe and the United Kingdom.

He said, their operations span around food distribution, banking, insurance, money remittance, hardware retailing and food-processing industries, adding that in 1995, GraceKennedy developed its 2020 Vision, the objective being to transform from a Jamaican trading company to a global consumer group by the year 2020.

Mighty Malt - Next Level Media Launch - 16th May 2014 - African Regent Hotel, Accra (7) Mighty Malt - Next Level Media Launch - 16th May 2014 - African Regent Hotel, Accra (10) Mighty Malt - Next Level Media Launch - 16th May 2014 - African Regent Hotel, Accra (13) Mighty Malt - Next Level Media Launch - 16th May 2014 - African Regent Hotel, Accra (16)

He also added that they expect a significant sales uplift from a highly competitive price point, which still provides a healthy margin to the company. The event he mentioned was held to unveil the Premium Malt beverage, a detailed brief of the next level campaign, plans and expectations of the company in the coming years.

“We have a diverse and authentic range of products to offer, so whether you’re looking for a spicy sauce for a barbeque, a refreshing tropical drink, or a particular ingredient for a special recipe, we can help. And speaking of recipes, don’t forget to visit our recipe pages for some delicious Caribbean meals.”

The Sales and Marketing Manager of GraceKennedy Ghana Ltd., Mr. Adolf Dogbey stressed that GraceKennedy stormed the Ghanaian market in 2012 with the high hopes of distributing high quality products at competitive prices as well as creating secured job opportunities.

He also indicated that they look at investing in Ghana for a long time as they intend to partner Ghanaian businesses for better service delivery and product expansion.

The Chief Innovation Officer GraceKennedy Foods, Kingston, Jamaica, Mr. Zak Mars was also present to grace the occasion.

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