Exhibitions by players in the winery and beer industry are among the series of activities to dominate Ghana’s first ever International Beer and Wine Festival schedule from February 13 – 15, 2014 at the Accra International Conference Centre.

Visitors to the exhibition ground will be witnessing a national shopping marketplace, demonstrations and educational seminars on love, life and sex and health benefits of beer and wine by prominent professionals with the health and counseling backgrounds. Popular local musical artists and traditional culture troupes are expected liven up the atmosphere with endearing tunes hence the festival will be filled with music, fun, great brews and educative seminars.

GIHOC Distilleries Company Limited, Atlantico Ltd., Wagcol Ltd., Say Cheers, Wine Plus and Accra Brewery Limited (ABL) are among a number of sponsoring firms while media sponsors include XYZ, Y FM and DDP Outdoor Ltd.

According to Infocus PR, an International Communications, Public Relations, Media Relations, Event Management, Marketing and promotions Company, a co event organizer, discussions are currently still on-going with “a couple of potential sponsors” whom, we believe, should be confirming their participation by this weekend,” a release issued in Accra by the organizers stated.

The International Beer and Wine Festival aims to bring together manufacturers, producers and distributors of the beer and wine industry, both local and International, to showcase genuine products whilst interacting with their consumers who would be educated on their favorite brews and vintage wines and informed on consumption rates, health benefits and the general implications of beer and wine consumption.

In the release issued by, Infocus PR, the first time ever event which shall see the industry players coming together to celebrate their industry and network amongst themselves, shall also provide good entertainment in line with the celebration of the Valentine event.

A seminar that goes with the topic: “The Health Benefits of Beer and Wine”, the event comes with an entertainment package that includes Drinking Competition, Beer and Wine sampling, as well as some hot music by season artist, cultural performances and DJ’s.
Indeed, over the years, Ghana’s brewing industry has seen a growth in the upward scale as Ghanaians are now moving up into the middle income bracket owing to the improvement of the country’s economy that, in turn, is producing increasing disposable income upwardly affecting lifestyles. Concomitantly, with such a growing market, the industry is growing as well

These developments have seen huge investments coming into the industry, either in the area of manufacturing or distribution, of both alcoholic and non-alcoholic beverages. Consequently, the industry has grown and this calls for a gathering like this to create the opportunity for an interaction between the industry and its growing market whose tastes are also becoming very sophisticated.

It may be recalled that on January 10, 2014, the festival was launched at the conference centre with an impressive attendance of the media, diplomatic corps, guests from all works of life, and Government officials, including the Minister of Tourism and the Dep. Minister of Trade and Industry.

Optimistic that the festival will record a success, Alberta Nana Akyaa Akosa, head of the Organizing Committee, was quoted in the release as saying: “Judging from the response the launch attracted, and the feelers we are already receiving, we may exceed our expectation of guests who would turn up at the festival, irrespective of the fact that the concept is new.”

The festival is brought to the public with the collaboration of Royal Protocol Services, with support from the Ministry of Tourism, Culture and Creative Arts and the Ministry of Trade and Industry.

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